FRONT PAGE(PRINT OUT)

CERTIFICATE(PRINT OUT)
ACKNOWLEDGEMENT(PRINT OUT)
1. brief Introduction of marketing- concepts ,marketing mix
2. Introduction of your selected product
3. Reason for selection
4. Describe about 5 competitors along with its USPs
5. Permissions and licenses required to manufacture product
6. Product name and its features, USPs
7. Range of products
8. Logo, label(of both sides),SOCIAL MESSAGE ,lagline(caption)
9.Price of your product and competitors price

• What is the selling price of your competitor’s product?

(i) Selling price to consumer
(ii) Selling price to retailer
(iii) Selling price to wholesaler
What is the profit margin in percentage to the
  Manufacturer.
  Wholesaler.
  Retaile
10.Packaging—Primary, secondary, Transportation
11.Channel of distribution- Reasons for selection
LEVEL – Manufacture - consumer
1 LEVEL – Manufacture –wholesaler– consumer
2 LEVEL -- Manufacture –wholesaler– retailor –consumer
12.Warehousing
13. Promotion Techniques: ADVERTISING ,PERSONAL SELLING, PUBLIC RELATIONS
14. Promotion Schemes for (i) The wholesaler (ii) The retailer (iii) The consumer
Discount, Rebate,Refunds,Product combinations,Quantity Gift,Instant draw,Assigned
Gifts,Lucky draw, Sample, Contest,Coupons,Credit facilities,incentives
15. Cost effective techinques
digital marketing, retail display , Give away a free trial of your product or service,
Community/Charity event, Customer Service,sponsor events with co –sponsors
16. Stardardization and Grading
17. Conclusion:
18. bibliography