Professional Documents
Culture Documents
FINANCE
Chapter 1
WHAT COMPANIES DO
Apple’s iPopping results
Prior to the iPad’s launch, financial experts at Apple:
• evaluated the potential market for such a device
• estimated the cost of producing it
• calculated the unit volume that the company would
have to achieve to earn a satisfactory rate of return
• developed a plan to manage the risks that Apple would
confront when making transactions in foreign
currencies.
Sources: Apple Inc. website (http://www.apple.com), 10-Q released on 19 July 2011. http://www.apple.com/pr/library/2011/07/19Apple-
Reports-Third-Quarter-Results.html
CORPORATE FINANCE IN
MODERN BUSINESS
When contemplating any business decision,
managers should ask:
Financial Management
Corporate
finance Capital Budgeting
functions
Risk Management
Corporate Governance
THE FINANCING FUNCTION
• Maximise profit?
– Earnings reflect past performance rather than current
or future performance
– Ignores the timing of the profits
– Ignores cash flows
– Ignores risk.
THE CORPORATE FINANCIAL
MANAGER’S GOALS
What should a financial manager try to maximise?
• Focus on stakeholders?
– Many companies seek to preserve the interests of
other stakeholders, such as employees, customers,
tax authorities and the communities in which the
companies operate
– Doing so provides long-term benefits to shareholders
and is in line with the primary goal of maximising
shareholder wealth.
AGENCY COSTS IN CORPORATE
FINANCE
Agency problems • The conflict between the goals of a
company's owners and its managers.