Industry Playbook: Banking

Name, Title

Last updated: January 2021

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Table of Contents
Section Content Overview

Industry wrapper Slides to verticalize the MuleSoft first call deck

Use case packs / POVs Deeper dives into common industry use cases

Customer story library Case studies to validate MuleSoft’s industry messaging

Mobilize iPOV A set of 5 slides focused on the business and platform value MuleSoft can provide

API-led connectivity An end-to-end industry-specific example of API-led connectivity

Datasheet 1-pg datasheet reflecting the content from the industry wrapper

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Industry wrapper
Slides to verticalize the MuleSoft first call deck

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About this section

• These slides are a supplement to the MuleSoft first call deck. They can be used to:
– Tie MuleSoft’s key messages in the first call deck to industry-specific challenges and use cases
– Establish MuleSoft’s leadership within the industry
– Introduce customer case studies in the industry, which can be expanded upon with slides from the customer
story library

• Detailed speaker notes accompany each slide.

• Do not download as a PPT and send to your clients as this will also include the speaker notes; instead
print as a PDF.

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The banking industry faces unparalleled disruption

Digital-First Customers Tough Lending Environment Regulatory and Policy Changes

57% expect to open High volume and risk, New economic relief programs,
an account in <1 hour low rates and margins standards for data sharing

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Source: MuleSoft's 2018 Consumer Connectivity Insights Report 2018
Banks are responding with digital transformation

Single
Open Banking Customer Customer
View / CRM onboarding
Lending Payments

Your bank Your customer

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Traditional integration approaches can’t keep up
IT today spends 80% of time integrating, not innovating

Single
Open Banking Customer Customer
View / CRM onboarding
Lending Payments

SAP

Your bank Your customer

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IT can’t keep pace with customer and business needs
Banking CIOs are facing a widening delivery gap

Client Onboarding

Streamlined Lending
(PPP, Mortgages)
Demands on
Open Banking
IT Delivery
gap
Customer 360

Mobile Banking

Core Modernization

Delivery capacity

Time

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 MuleSoft accelerates digital transformation in banking

Core banking/lending Digital banking Digital banking and Open Banking / Banking-
modernization Single customer view experiences lending processes as-a-service
Retired 300 systems, reducing Saved 600 hours of employee Shortened API development Reduced the home loan Launched a dev portal in 30+
mortgage servicing costs by time. cycles from application process from 22 markets and achieved 4x
30%. 4 weeks to 2 weeks. days to 22 minutes. faster innovation.

Supported by 120 partners and

connectors, including:

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Integration best practices in banking
Slides to verticalize our API-led approach

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 Banking IT leaders start with three best practices

Decompose monolithic Implement reusable Embrace open

systems solutions innovation

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 Decompose monolithic legacy banking systems
Increase agility by decoupling business processes from legacy data stores

Underwriting engine Commercial loans

Experiences
Agent API Web API Mobile
API

MONOLITHIC
DATA STORE
Balance Payments
Due API API
SMB loans Processes
Reference database
Calculate Remaining
Interest API Principal API

Loans API

Systems
Customers Identity & Core banking
access mgmt
nCino MeridianLink FIS DW

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Decompose monolithic systems Implement reusable solutions Embrace open innovation
 Implement banking solutions with reuse in mind
Avoid standing up point solutions that won’t scale
Biometrics Service

Commercial Review Assets &

Verify Identity Check Credit Appraise Collateral Issue Decision
Mortgages Liabilities

Open Finance Data

Review Assets &

SBA Loans Verify Identity Check Credit Appraise Collateral Issue Decision
Liabilities

AI/RPA

Commercial Review Assets &

Verify Identity Check Credit Appraise Collateral Issue Decision
Loans Liabilities

Appraisal Software

Construction Review Assets &

Verify Identity Check Credit Appraise Collateral Issue Decision
Financing Liabilities
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Decompose monolithic systems Implement reusable solutions Embrace open innovation
 Implement banking solutions with reuse in mind
Avoid standing up point solutions that won’t scale
Biometrics API Open Finance API AI/RPA API Appraisal API

Commercial Review Assets &

Verify Identity Check Credit Appraise Collateral Issue Decision
Mortgages Liabilities

Review Assets &

SBA Loans Verify Identity Check Credit Appraise Collateral Issue Decision
Liabilities

Commercial Review Assets &

Verify Identity Check Credit Appraise Collateral Issue Decision
Loans Liabilities

Construction Review Assets &

Verify Identity Check Credit Appraise Collateral Issue Decision
Financing Liabilities
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Decompose monolithic systems Implement reusable solutions Embrace open innovation
 Implement banking solutions with reuse in mind
Avoid standing up point solutions that won’t scale

Commercial Review Assets &

Verify Identity CheckOrigination
Credit Assets Appraise Collateral Issue Decision
Mortgages Liabilities

Biometrics Open Finance Appraisal

AI/RPA
API API API

Review Assets &

SBA Loans Verify Identity Check Credit Appraise Collateral Issue Decision
Liabilities

Commercial Review Assets &

Verify Identity Check Credit Appraise Collateral Issue Decision
Loans Liabilities

Security Policies Logs & Monitoring Design Tools Engagement Hub

Integration Layer
Construction Review Assets &
Verify Identity Check Credit Appraise Collateral Issue Decision
Financing Liabilities
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Decompose monolithic systems Implement reusable solutions Embrace open innovation
 Shift from closed to open banking innovation
Empower LOBs and third parties to build upon core banking assets

Projects Consumers

Instant
Pre-Approval
Partner
Portal Central IT Lending Teams Partners

Mobile KYC
Banking App Engine Customers

Next Best Agents Corporate

Product
Real-Time
Payments

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Decompose monolithic systems Implement reusable solutions Embrace open innovation
 Shift from closed to open banking innovation
Empower LOBs and third parties to build upon core banking assets
Projects Consumers

LOB IT
Fintechs
Instant
Pre-Approval
Partner
Central IT Lending Teams Partners
Portal
Mobile KYC
Banking App Engine Customers

Next Best Agents Corporate

Product 3rd Party
Real-Time Devs
Payments
Big Techs

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Decompose monolithic systems Implement reusable solutions Embrace open innovation
Use Case Packs / POVs
Deeper dives into common industry use cases

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Use Case Packs / POVs

Lending Customer Onboarding

Open Banking Banking Reframe L2

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Product Positioning
MuleSoft’s Anypoint Platform for Banking

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MuleSoft’s Anypoint Platform
World’s #1 integration and API platform for financial services

Unlock core banking systems

Rapidly connect banking and lending systems
using out-of-the-box
connectors and integration templates Temenos

Empower your banking

3x
Plaid
ecosystem with APIs
Allow your developers, partners and customers
to discover and reuse APIs faster

Create connected customer

experiences, faster Volante

Deliver integrated experiences faster across

channels and lines of business SBA E-Tran

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Anypoint Platform capabilities for financial services
Minimize complexity and maximize reuse of integrations and APIs

Create APIs and Enforce Security and Ensure Continuity with Future-proof your
Integrations Faster Governance by Default Resilient Operations Foundation
Anypoint Design Center & Exchange Anypoint Security Anypoint Management Center MuleSoft Runtime Engine

Use one platform for APIs, Enforce global access control and Achieve operational excellence with Adapt with a versatile runtime,
integration, and microservices, and threat protection at every layer, 99.99% uptime and decrease MTTR deploy to the cloud or on-prem,
build projects quickly through asset and tokenize sensitive data in with logging and analytics in one and reliably scale to meet peak
reuse. transit and at rest. place. loads.
NEW
Framework for
SBA PPP

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Customer story library
Case studies to validate MuleSoft’s industry messaging

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About this section

• This section contains industry customer stories, which can be used as a bridge from the last slide in the industry
wrapper (slide 8 in this deck).

• Do not download as a PPT and send to your clients as this will also include the speaker notes; instead print as a PDF

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 Use Case: Lending

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Accelerating loan forgiveness for the Paycheck
Protection Program
Simplified the forgiveness application experience with an online borrower portal
supporting automated business validations and document upload.
Streamlined forgiveness application submission to the SBA by extracting
information from the Salesforce SOAP API to integrate with the REST APIs
provided by the SBA.
Improved quality assurance with a mature unit testing strategy that ensures all
processes have an integration test suite.
Integrated to SBA Coordination for PPP loan Potentially streamlined the
systems in forgiveness forgiveness process for up to
2 weeks Real time 18K loans
INTEGRATION SERVICE COMMUNITIES 28
Accelerating Paycheck Protection Processing to
Quickly Aid Local Business Owners
Streamlines relief program access with a digital experience that simplifies application
submission

Manages influx of application inquiries with automated processes and a 360-degree view of
each customer

Increases form delivery to federal systems with upload capabilities through integration

12,500 13 days
local jobs to process a year
supported of loans

INTEGRATION INDUSTRIES PARTNERS COMMUNITIES

 Unifying Data for Faster Processing
& More Loans for Small Businesses
Processes PPP loan applications through a custom portal to quickly and efficiently ensure business
are staying afloat during the pandemic

Visualizes information from many sides of the business to better understand customers and their
needs

Unifies data for a complete customer profile, creating a more personalized banking experience

20% 1 Day 70%

Increase in Implementation Reduction in processing
loan requests time

INTEGRATION APPS SALES ANALYTICS SERVICE MARKETING

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Powering a 100% automated real-time home loan
approval process
“Using MuleSoft’s Anypoint Platform, we have created a unique
service that drastically reduces the time needed to apply and be
approved for a home loan. By taking an API-led approach to
connecting the systems required to evaluate loan applicants, we’ve
eliminated the manual submission process and radically changed
the game in the financial services space.”
- Anthony Baum, CEO Tic:Toc
31
Leveraged OOTB connectors and cloud
deployment to create 100% automated
process
• Tic toc started from scratch as an organization from
development to production from initial license in
February 2017 to production late August that same
year to deliver a nimble and agile process so cloud
deployment was a must
Reduced time to approve home loan
from 22 days to 22 minutes
• MuleSoft was a critical enabler because it allowed
Tic:Toc to bring together all the variables, which are
managed by multiple disparate systems
Relying on a highly available platform
to offer 24/7 support
• Without any human intervention, applicant applies,
pulls data required, system conducts checks, and
grants approval so customers can spend less time
worrying about their home finance, and more time
enjoying their home
Leveraging API-led connectivity and a digital
platform to deliver UK’s first fully licensed,
mobile-only bank
“With MuleSoft, we have the flexibility to do what we want
and we are in control.”
- Damon Roberts, Chief Technology Officer
32
Shorten API development cycles
from 4 weeks to 2 weeks
• After Atom Bank’s initial launch in 3/2016 was
delayed due to integration challenges--hand-
coded, blackbox ESB-- and slow SDLC, the bank
turned to MuleSoft’s Anypoint platform and API-
led connectivity to shorten development times
by half
Drove reuse to simplify
integrations & increase innovation
• With MuleSoft and an API-led approach to
connectivity, they have improved efficiencies by
halving the number of required APIs (from 80 to
40) and build capabilities at a lower cost than
what their vendors charge to provide the same
100% digital experience to
continue delivering value
• Developers who had never used MuleSoft were
building integration flows within 2 days. Now
every integration is a reusable asset and their
“pluggable” architecture & agile operating
model enables IT to innovate on their customer
experience, such as straight-through-
processing on their mortgage services, one of
the most complex tasks in retail banking
 Use Case: Customer Onboarding

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 Creating Best-in-Class Onboarding
Unlocked and connected siloed legacy systems to automate and digitize paper-based, mail-based
processes to accelerate onboarding and account opening.

Built a single view of household to improve advisor productivity by integrating legacy and modern
systems, both cloud and on-premises.

Accelerated delivery of client service portal by reusing APIs from the customer onboarding
initiative.

24 7 50%
minutes average integrated 7 legacy lower maintenance costs
onboarding time systems to make the client
portal

INTEGRATION SERVICE ANALYTICS

Driving speed to market with MuleSoft
Accelerating digital transformation +

Streamlined client Improved advisor Enhanced client service

onboarding productivity portal

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API-led connectivity at RBC Wealth Management
ILLUSTRATIVE

Advisor Mobile Web

Experience
APIs

Determine Eligibility

Process Get Household Assets

APIs
Get Assets Get Household Verify Record Consent
Client

System Managed Accounts Planning Brokerage Risk Documents

Clients KYC
APIs Accounts

36
Maximizing reuse, minimizing complexity
Accelerating digital transformation +
Project 1 Project 2 Project 3
Streamlined client Improved advisor Enhanced client
onboarding productivity service portal

Mobile & Web APIs

Households API Households API

24
Assets API Assets API

Eligibility API Eligibility API Eligibility API

Record Consent API

mins
Record Consent API Record Consent API

Verify Client API Verify Client API Verify Client API

Average
Account & Planning APIs Account & Planning APIs Account & Planning APIs onboarding time
Clients API Clients API Clients API

Risk & KYC APIs Risk & KYC APIs Risk & KYC APIs

Documents API Documents API Documents API

37
 Use Case: Open Banking

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 “With MuleSoft, HSBC has built thousands of APIs in
an application network and deployed them across
multiple environments to deliver new and consistent
experiences.”
– Dinesh Keswani, group CTO and CIO of retail digital banking, HSBC

4x faster innovation
HSBC Builds the Bank of the Future with MuleSoft
30+ markets will use
Challenge Solution API Community
Manager
Wanted to deliver personalized, digital Built a digital platform via APIs to enable
experiences. connected, multi-channel experiences.

Required a way to securely unlock Built thousands of APIs to unleash core

customer data to deliver on open banking banking services to drive internal and
and promote API-led innovation. external developer innovation.

Needed a platform to evangelize its APIs Launched a developer portal in 30+

and drive developer adoption. markets with API Community Manager.

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Creating an agile IT delivery model that powers a
digital-first banking strategy
Increased agility through reusable APIs that accelerated IT project delivery throughout the bank.
Created an open banking platform with hundreds of APIs that expose key banking functionality
such as account opening to fintechs and other partners.
Used data transformation and file upload capabilities to simplify the processing of 2.5K
Paycheck Protection Program loans that supported 24K jobs.
Streamlined online applications and account opening by automating connectivity to identity
verification services and KYC data sources.
Created a KYC scoring card for each business and retail product that drives auto-decisioning for
80% of applications.
24K 200+ 3 80%
Jobs APIs published minutes to open an reduction in manual application
supported account
approvals
INTEGRATION SERVICE SALES SUCCESS
 Additional Customer Examples

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Reduced time to process foreign transaction (FX)
payments by >75% and integrate to new channels
from months to weeks
”APIs have been a game changer for us,
allowing us to seamlessly connect customers
and partners and provide the one Wells Fargo
experience.”
- Syd Vyas, CTO in Capital Markets and Investment Banking
Technology
42
Reduced time to develop APIs from
months to weeks
•
With the advent of FinTechs disrupting the market,
Wells Fargo was in a precarious situation with its
customers’ commercial banking experience, for
which many processes involved paper forms and
were fragmented across channels, products and
geographies
Decreased time to process a FX
payments by over 75%
• Wells Fargo applied API-led connectivity to
modernize its legacy point to point integration and
deliver foundational APIs onto a banking-as-a-
service platform, where services were reused to
automate processes and integrate fragmented
experiences
Continue to reuse FX APIs to support
new revenue streams
• Once built, FX services were reused to support the
mobile app (a paid feature by commercial
customers) as well as FX servicing for Wells Fargo
customers’ who also provided their customers
financial services (FS)
• Time to onboard those FS firms was also reduced
from months to weeks
Power Unified Banking with MuleSoft and Financial Services Cloud
Connect account, transaction, payment and third-party data to the #1 CRM

Unlock Core Banking Systems

Rapidly surface account, payment, and loan data from your
core banking systems with out-of-the-box connectors and
integration templates Temenos

Fiserv

Enrich Customer Relationships

Empower bankers to provide personalized service at scale 5X
by unifying accounts, relationship networks, and life events nCino faster core banking
in a single view
system
connectivity

Enable Open Banking FIS

Extend Financial Services Cloud with Open Banking APIs
to power customer-centric digital ecosystems

Blend

EllieMae
Mobilize iPOV
A set of 5 slides focused on the business and platform value MuleSoft can
provide

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Mobilize Industry Point of View (iPOV)
Banking

Published by: Mobilize Consulting

Version: October 2020

45
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Context
● The following is an industry point-of-view (“iPOV”) and showcases value
realized across MuleSoft’s customer base.
● The value reported follows the MuleSoft Value Framework around Platform
Benefits & Business Outcomes.
● These slides are intended to be shared with MuleSoft customers. Select
which slide(s) you want to present, and copy & paste into your presentation.

All contents © MuleSoft, LLC 46

 The pace of change in banking is accelerating
Improving the digital experience remains a top priority for FIs COVID-19 has forced branches to close, in turn accelerating digital
transformation efforts
% of customers planning to use branches less or stop
24% visiting branches entirely post pandemic

12% % of customers that enrolled into online/mobile

banking for first time as result of pandemic

% of customers who would open an account in another

channel if their branch was closed
>60%
Source: Top 10 Retail Banking Trends and Priorities for 2020, The Financial Brand, 2020

Source: Boston Consulting Group REBEX Pulse 2020, study conducted 4/13/20-4/27/20

Key Trends
● Evolving customer preferences. AI, advanced analytics and cognitive computing enabled by real-time data
to better adjust to changing customer preferences and reduce friction in customer journeys
● Millennials & Gen Z. Faster and better targeted products and services for millenials
● Digital > bricks & mortar. Greater than 25% reduction in the number of physical retail banking branches
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● Virtual advisory. Digital capabilities are advancing, and as virtual advisory continues to mature, it will
handle >35% of customer needs
● Operational effectiveness. Driving additional operational efficiencies through increased automation and self-
service capabilities; low rates driving need for cost takeout / efficiency
● COVID-19. Pandemic is reeling in future budgets to support much needed digital presence and capabilities to
support consumers
● Regulations: CCPA / GDPR and interoperability standards (ISO 20022, FDX)
 Integration plays a pivotal role in adapting to key industry trends
Key Trends Business Objectives Strategic Initiatives Integration Use Cases

● Build a connectivity layer to integrate multiple systems such as

● Paperless processes
Process automation ● Process digitization
payments and currencies system to automate foreign transaction
payments
Operational cost
pressure
● Move to cloud ● Hybrid cloud integration
Legacy modernization ● Microservices ● Service mesh architecture

● Data synchronization between customer master data, customer

● Contextual data repository
interaction, customer social profile, customer products and
Contextual banking ● Pre-optimized offers
services
New customer ● Real-time customer engagement
● Seamless channel switching between phone, mobile, app, web
expectations
● Hyper personalization
● Bank insurance integration to extend portfolio
● Portfolio expansion
Open ecosystem ● Customer penetration
● Fintech/Regtech integration through API as a Product approach
● Partner integration through developer portals
● Developer portals

● Real time payments ● Unlock data from system (customer, interactions, etc.) and
New payment ● Payment everywhere process layers (product, pricing, quotation, etc.)
methods ● Cash access ● Payment methods aggregation
New product &
services
● Chatbot
● Process APIs connecting multiple back-end systems (customer
Digital products and services ● Robo Advisor
master data, CRM, history, events, products, services)
● Forex (FX) conversion
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Note: List is not exhaustive
Customer Benchmarks - Platform Benefits
Banking
Platform Benefit
Improved Delivery Speed
& Agility
Reduced Maintenance & Change
Effort
Improved Code Reuse
Reduced Deploy & Run Costs
Improved Code Quality
Increased Security &
Governance
Quicker Developer On-ramp
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Unique Capability
Unified capabilities for full API & integration
lifecycle + reusable assets 80%
Single management pane for APIs and hybrid
integrations + reusable assets 72%
Secured, productized, and easily discoverable
& consumable 48%
leads to higher return on IT assets, faster delivery speed, and reduced
API & integration assets
Hybrid-ready & lightweight runtimes; highly
scalable, available & reliable integrations 80%
Easy integration with CI/CD pipelines &
embedded testing 71%
Node level policy-based security, end-to-end
governance, security gateway ***
Unified platform with graphical and web-based
tooling 80%
*** Benchmark unavailable as KPIs and impact are customer-specific
Average Impact
faster delivery of APIs
& integrations
(derived from 62% SDLC efficiencies, 48% code reuse)
reduction in API & integration
maintenance (run/change) costs
(derived from 47% single pane efficiencies, 48% code reuse)
API & integration code reuse rate
maintenance & change effort
reduction in deploy
& run costs
(integration HW, SW, infrastructure)
improvement in API & integration
QA & testing time
reduction in impact from security
breaches; lower cost to maintain
security & governance
improvement in time
to API & integration developer
productivity
Source: MuleSoft customer data 49
 Estimated Platform Benefits Value
Banking
Typical integration budget breakdown Value of API-led connectivity (avg. $ per integration)

Status Quo API-led Value

18.79% of total IT budget Maintenance $0.9K* $0.2K* $0.6K*

Development $30.7K $6.2K $24.6K >3x delivery

66% of integration developer capacity
speed

34% of integration developer capacity Deploy/run $25.0K* $5.0K* $20.0K*

43% of integration budget

Total $56.6K $11.4K $45.2K

Detail
● The average Financial Services organization spends ~19% of its IT budget on integration
● Of that integration budget, 7% is spent on maintenance activity (run & change), 4% is spent on
integration development (full integration SDLC), and 8% is spent on deploy/run (hardware,
software, & infrastructure)
● For the average organization, 66% of developer capacity is spent on maintenance activities
(run & change), with the remaining 34% spent on development (full integration SDLC)
Detail
● The average organization spends ~$57K on a single integration, with time and cost spread across
development (full integration SDLC), maintenance (run & change activities), and deploy/run
(hardware, software, & infrastructure cost). Development is a one-time cost, whereas maintenance
and deploy/run are recurring (indicated by *).
● The average MuleSoft customer will reduce integration time and cost by ~80%
● Value calculated does not include other material benefits the average MuleSoft customer achieves,
e.g., improved time-to-market, improved business agility, etc.

The average FTE hourly rate used in above analysis is $110, based on MuleSoft customer data

All contents © MuleSoft, LLC 50

Sources: Deloitte, Forrester, and Gartner research data, and MuleSoft customer benchmarks
Customer Example: Value Realized Summary

Platform Value Business Value

(2019-2020) (2019-2020)

● Improved delivery speed & agility “We had a team of 3 devs build 400
Faster time-to- Revenue and cost savings of digital initiatives
services in 12 months.”
Build ● Improved quality $1.6m market achieved sooner (VP, Integration)
● Quicker developer on-ramp

Increased Low cost experimentation and quicker time to “Through services, we can begin to
● Reduced maintenance costs innovation market of composable services recognize revenues from our $300M
Run ● Reduced change costs $1.2m backlog.” (MD, IT)
● Reduced deploy/run costs Increased Seamless scaling of products/services across
“Moving to more of a Services model
scalability markets, geos, & partners
will add speed to Product teams.“ (VP,
Product)
● Increased security & governance
Manage Increased Improved operational efficiencies due to “We were burning cash trying to get a
● Increased reliability & availability $0.1m
Risk ● Increased scalability productivity streamlined data access & automation client live. Now we can onboard 50%
faster.”
Improved Reduced revenue loss & cost to prevent/
Loosely coupled services enable faster
> 30% stability recover from downtime
> 400 APIs in recovery from business disruptions
reuse rate
pre-prod
Connected Improved client satisfaction due to consistent Holistic/consistent services available
> 250 services access to data and services
56% maintenance experiences across client channels
in development
cost reduction

~$3.0m IT cost avoided and ~$30m in business value enabled in 1 year

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Note: Value Realized Summary represents an anonymized MuleSoft customer example.
API-led connectivity example
About this section

• This section provides an industry-specific example of API-led connectivity

• It can be used in addition to, or instead of, the Order Entry example in the CIO Narrative

• The main talking points and themes are the same as the CIO Narrative, and as such, no separate
speaker notes are provided

All contents © MuleSoft, LLC 53

A common project-based approach

Web app API

Checking Savings
account account

Project objective: Online banking application to provide

real-time checking and savings account information Aggregated
customer data
• Checking account data in Temenos T24
• Savings account data in AS/400 mainframe
• Call center cases in Salesforce

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A common project-based approach

On time and within budget

Web app API

Limited opportunity for reuse

Tight coupling = brittleness Checking Savings

account account

Difficult to govern Aggregated

customer data

Meets business requirements

?

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6 months later… road to hell

Mobile API Web app API

Checking Savings Checking Savings

account account account account

Aggregated Aggregated
customer data customer data

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The API-led connectivity approach

Experience
Mobile API Web app API APIs

Request Account Process

new card Customers balance APIs

Salesforce Temenos Mainframe

System
US support Non-US
customers customers customers APIs
team support team
(Call center) (Checking) (Savings)

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Enable and empower the entire organization

Discover, self-serve, reuse Experience

Developers and consume APIs

Discover, reuse assets

and compose information Process
LOB IT
APIs

Unlock assets and System

Central IT
decentralize access APIs

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Drive outcomes with API-led connectivity

On time and within budget

Experience
APIs

Drives reuse vs build

Process
Designs in readiness for change APIs

Builds in governance, compliance,

security, and scalability

System
Meets the needs of your business APIs

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API building block

Full API lifecycle

Experience
APIs

Visible secured
& governed Process
by design APIs

Enterprise- System
grade APIs
connectivity

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Datasheet
 About this section

• This datasheet captures the same content

as in the Elevator pitch
• Possible ways the datasheet can be used:
• Introductory asset in an initial e-mail
• Follow-up asset following a phone call or meeting
• Giveaway at MuleSoft events

Download the datasheet here:

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Industry overview
Industry Segmentation

Most financial institutions deal in deposits and loans for individuals & businesses

Retail banking Mass market loans and deposits for consumers and small businesses

Corporate/wholesale
banking (includes Banking services for corporations; capital markets
investment banking)

Asset Asset
management Management of securities and assets to meet investor goals
Management

Other financial
“Middlemen” between surplus and deficit accounts
Intermediaries

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Market Overview

Top-6 commercial banks control 51% of assets under management

FY16 US Industry Asset Concentration Top 6 US Commercial Banks

Savings Institutions FY16 Assets
USD B
1.1Tn (7%)

JPMorgan
$16.7 TN Chase
in total 14%
assets

Commercial Banks
Wells Fargo
15.6 Tn (93%)
11%

Savings Institutions
1,200 (12%) Bank of
America
11%
9,807
banking
institutions Citibank
9%
Commercial Banks US Bank
8,607 (88%) 3%
PNC Bank
2%
Sources: FDIC Source: Federal Reserve System
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 Market Overview

Banks seek new methods of increasing revenue despite increased regulations

US Banking Market

FY07-15 Commercial Bank Revenues

USD B
- Subprime mortgage crisis of FY08 led to reduced interest rates,
CAGR: -1.48% cutting into interest-based revenue margins from traditional
lending and fee income.
- Rebounding revenue increases due to forecasts of an
improving US economy, higher consumer confidence, a thawing
credit market, and greater volumes of deposits/loans.

Source: IBISWorld; Revenue includes noninterest income and net interest income.

Revenue External Drivers

Interest Rates Global Economy

Interest income is under pressure from low interest rates U.S. cap market/bank shares have experienced volatility from the
and sluggish loan growth dynamics. European debt crisis and other global situations.

Government Regulation Loans

Higher capital requirements and increased costs due to regulatory Low demand, elevated charge-offs, and the sale of distressed and
compliance will create a drag on bank profitability. non-core assets will put pressure on banks’ loan growth.

Source: Trepp, LLC;

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Industry structure
 Industry customers & suppliers

Customer influence upon banking industry slowly increasing

Customers The Public

Key trends: The public
Combination of individual and
- Preference for multiple channels of corporate investors
banking, i.e. in branch, online, mobile, etc.
The public makes deposits in the
- Perceived branding and competitive
Loans & banks, while the banks provide
rates/prices influence customer bank deposits loans for their customers
selection
- High barriers of switching banks gradually Banks
decreasing Financial institution licensed as a
Retail / wholesale Interest receiver of deposits
Banks rates
Suppliers The Federal Bank can influence
Key trends: bank lending by buying/lending
bonds to control reserves in the
- Supplier power dependent upon market Bonds system or setting interest rates to
cycles, although generally ranging from influence investors
medium to high
- Customer deposits, mortgages and The Federal Bank
loans, mortgage-backed securities, loans Maintains US financial
The Federal Bank
from other financial institutions system stability

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 Industry competitors: Banks

Traditional banking upset by changing customer needs and regulations

Current competitors Future competitors

Key trends: Key trends:

• “Too Big To Fail” megabanks gain more traction with
government aid and increasing deposits/loans
• Banking industry faces high barriers to entry through traditional
means
- Requires relationships, reputation, economies of scale
and research departments requiring limited supply of
talented labor
• Additional bank consolidation resulting from reduced industry
profitability/regulation impacts
- Increased competition and lower distribution costs from
technological implementations
• More success granted to financial institutions adopting
online/mobile banking methods for improving customer
satisfaction and reducing costs

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 Industry competitors: Credit cards

Mobile technology growing in P2P banking and credit card spaces

Current competitors Future competitors

Key trends: Key trends:

• Profitability closely dependent upon consumer spending/market
cycles
• High cost of technological investment, infrastructure set-up and
increasing industry competition prevent easy market entry
• Tech competitors entering the mobile banking/credit card space
with differentiating benefits (i.e. reduced transaction fees,
facilitated channels of
- P2P banking applications cater to increased use of
smartphones and Gen Y customer preferences
• Partnerships between banks and credit card companies/start-
ups

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