RETAIL PRICING STRATEGIES ON ZUDIO

PRICE SKIMMING
• Zudio adopts a price skimming
strategy, which involves setting high
prices . This strategy is used to
maximize profits in the short term.
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PENETRATION PRICING
• Zudio also uses penetration
pricing, which involves setting
prices lower than their
competitors in order to quickly
gain market share.
PRICE DISCRIMINATION
• Zudio also engages in price
discrimination , This strategy is
used to maximize profit by
charging different customers
different prices .
PRICE BUNDLING
• which involves grouping different products
together and offering them at a discounted price.
This strategy is used to encourage customers to
purchase more products in one go.
VALUE PRICING:
• This strategy is particularly
effective for products with high
perceived value, such as
designer clothing, accessories,
and many more .
EVERYDAY LOW PRICES
• This pricing strategy focuses on keeping
prices low on all items rather than having
sales or discounts. This is an attractive
strategy for customers who are looking for
consistently low prices and do not want to
wait for sales.
 PRICE SEGMENTATION
• Zudio also offers price segmentation, For example, they
may offer different prices for different sizes of clothing or a
higher price for luxury items. This strategy allows them to
maximize profits by charging different prices to different
customer segments.
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