Designed for: Designed by: Date: Version:

Value Proposition Canvas Startup Name Name1, Name2, … DD/MM/YYYY X.Y

Gain Creators Gains

Describe the outcomes customers

Describe how products and services
want to achieve or the concrete
create customer gains.
benefits they are seeking.
Products and Services

Customer Jobs
Describe what
List the Products and customers are trying to
Services your value get done in their work
proposition is built and in their lives, as
around. expressed in their own
words.

Describe how your products and Describe bad outcomes, risks and
services alleviate customer pains obstacles related to customer jobs.

Pain Relievers Pains

Value Proposition Name your product or service Customer Segment Name your ideal customer

Design and Copyright by: Strategyzer AG (https://www.strategyzer.com/). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). PowerPoint implementation License: CC BY-SA 3.0
 Designed for: Designed by: Date: Version:

Value Proposition Canvas

Gain Creators Gains

Products and Services

Customer Jobs
Pain Relievers Pains

Value Proposition Customer Segment

Design and Copyright by: Strategyzer AG (https://www.strategyzer.com/). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). PowerPoint implementation License: CC BY-SA 3.0