Examination Briefing

International Management 2010/2011

Examination Briefing
 The exam last two hours- There will NOT be 10mins reading time at the start of the exam.  You must answer TWO questions.  There will be a choice from about FIVE questions. There is no subsections, just one long list of questions.  All questions carry equal marks, there are NO compulsory questions  Questions are focused around the key issues covered in selected lectures/seminars
***** The exam examines the module as delivered this year.

Examination Briefing
Selected Topics:
Strategic Alliance Market Entry Strategies Exchange Rate Risk management The strategy & organisation of Int. Business Corporate strategy/ Portfolio Mgt

Examination Briefing
Technique and tips:  Dont panic, plan  Read the questions  Ask for help  Structure, structure, structure  Write for the reader

Examination Briefing
KNOWLEDGE UNDERSTANDING

(What do I know about this topic?) (What examples can I give to illustrate that I have understood the topic?) (What do I think about this topic?)

APPLICATION

ANALYSIS EVALUATION

SYNTHESIS

(How can I bring this all together?)

Examination Briefing
EVIDENCE, ARGUMENT AND ANALYSIS  Irrespective of the actual question, your aim should be to write an answer that conveys an argument and displays evaluation of the theme/problem/topic under analysis  Where ever possible draw on evidence from a variety of sources  Dont be bashful-show off what you know and understand  Yes, there are links between themes (e.g. entry mode links to hedging strategies, alliances, strategy and structure)  Simply ask yourself as you are writing, what is my argument?

Examination Briefing
 During your revision and in the exam always reflect upon the extent and strength of your evidence.  Remember PEG: point, example, generalisation. What is the point you are trying to make, what evidence do you have, and what generalisation can you make. Citation: You should not be troubling yourself with writing as Jeffery E. Garten wrote in his The big emerging markets, Columbia journal of world business (summer,1996), pp.6-31 The more important thing to write/note is that Garten(1996) analysed the potential for various emerging markets..authors arguments matter not the precise printed location

Examination Briefing
 Answers of the highest quality will inevitably demonstrate crossthematic understanding (for these themes are in reality artificial dividers), yet the standard student approach is to revise a set number of themes/topics in isolation. If this is you, my advice is to be careful. While this cylindrical approach to revision can be okay, you need to pack a huge quantity into each cylinder in order to write three good answers-the end result is duplication and headache.

GOOD LUCK