[Insert your brand name and logo]

[Insert your brand logo]

BACKGROUND
Please tell us on how your business came to be, what is the problem you’re trying to solve, and how you and your team are
the right people to execute it
 [Insert your brand logo]

PRODUCT/SERVICES
What is the products/services you’re trying to sell?
Tell us why your products/services are different from your competitor’s? what is the unique selling point?

[Insert pictures of your products]

 [Insert your brand logo]

BUSINESS MODEL & TRACTION

• Tell us how your business generates revenue (e.g. product pricing strategy)
• Tell us your business traction (if any) – e.g. monthly revenue, number of SKUs, number of products sold, monthly active
users, number of clients, etc
 [Insert your brand logo]

OPERATIONS MARKETING STRATEGY

Tell us how you run your business and what costs do you Tell us how is your go-to market strategy, if there is the use
incur, for example: of digital marketing, social media, etc.
• COGS or costs of revenue
• Product distribution channel
 [Insert your brand logo]

TARGET MARKET & COMPETITION MAPPING

• Tell us about your customers and their demographics (age, gender, occupation, income)
• What does your customer value?
• Who are your competitors?

Competition Mapping Example for clothing brand:

Attributes Your Brand Brand A Brand B

Affordable Yes Yes Yes

Good material Yes No Yes

On-trend style Yes Yes No

 [Insert your brand logo]

BUSINESS PLAN & TIMELINE

• Please give us a detailed plan on how you wish to use the prize money after the competition
• Please provide the roadmap and key milestones for your business plan
• When do you plan to achieve BEP?

Roadmap for business expansion plan:

Q2 2023: Q3 2023: Q4 2023: Q1 2024:

Launch omnichannel xxxxx xxxxx Achieve monthly sales
of IDR XX