Professional Documents
Culture Documents
Steve Jobs Group 1
Steve Jobs Group 1
GROUP-1
The Apple I
Though their initial plan was to sell just printed circuit boards, Jobs and Wozniak ended up creating a batch of completely assembled computers The first personal computer Jobs and Wozniak introduced was called the Apple I. The Apple I sold for $666.66
The Apple II
In 1977, Woz started working on the design of the Apple II, which was a real breakthrough due to its color display, sound and expandability. More than two million were sold.
NeXT
After leaving Apple, Jobs founded another computer company, NeXT Computer Like Apple's Lisa, the NeXT Cube (launched 1990) was technologically advanced, but was never able to break into the mainstream mainly owing to its high cost and compatibility problems. In January 1992, Steve decided to react to the Cube s miserable sales by licensing its operating system, but it failed too.
New Beginnings
Steve took many measures in order to bring Apple back to its glory and cut the number of projects from 350 to a dozen. The first one was the Think different campaign. But the best was yet to come: the iMac. It was unveiled on May 6, 1998. Its revolutionary design made it a stunning success. That design was also used on the iBook with the same success. More importantly, it is in January 2000 that Steve showed the first glimpses of Apple s next generation operating system, Mac OS X.
Personal Life
Jobs married Laurene Powell on March 18, 1991 and has had three children with her. He also had a daughter named Lisa Brennan-Jobs with Chris Brennan, whom he did not marry. One of the most difficult episode of Steve s life occurred in the midst of the turnaround of his very busy career. On 2004, he was diagnosed with cancer. His doctors told him that it was incurable. Later, he had a biopsy where the doctors found it was a very rare form of pancreatic cancer that is curable with surgery.