A

Presentation
on

Retailers satisfaction of TTSL

PRESENTED BY KRISHNA GUPTA ENROLLMENT NO. 32

About TTSL
y Incorporated in 1996, Tata Teleservices is the pioneer of

the CDMA 1x technology platform in India. y It launched mobile operations in January 2005 under the brand name Tata Indicom and today enjoys a pan-India presence through existing operations in all of India's 22 telecom Circles. y The first Indian private telecom operator to launch .3G services in India. y Serves over 85 million customers in more than 450,000 towns and villages across the country.

About TTSL
y Telephony services includes mobile services, wireless

desktop phones, public booth telephony, wire line services and enterprise solutions. y Tata Teleservices is a part of the $12 billion Tata Group, which has 93 companies, over 395,000 employees and more than 3.5 million shareholders. y . Tata Teleservices provides basic (fixed line services), using CDMA technology in six circles: Maharashtra (including Mumbai), New Delhi, Andhra Pradesh, Tamil Nadu, Gujarat, and Karnataka. y Tata indicom, virgin, docomo, tata photon, tata walky are the brands of company.

Brands Under TTSL

y Tata Indicom y Tata Docomo y Tata Walky y Tata Photon y Virgin Mobile y T24

Research Methodology
Objective of the study To find out the factors that affects the retailers purchasing behavior as far as brand in concerned. To find out the most preferable network service. To find out the type of service preferable by the retailers. To know the retailers opinion about TTSL. To know the reasons for not selling TTSL products .

y y y y

Research Methodology
y Research Design- Descriptive research design y Sampling Unit- Ahmedabad city y Sampling Size- 50 retailers y Sampling Design- Convenient sampling y Research Instrument- Questionnaire

Data Analysis & Interpretation

y Topic interested by Retailers in TTSL

Incentive programs 15% Electronic order systems 9%

Advertising concepts 27%

Effective promotions 19% Category Management 7%

Customer service 23%

Data Analysis & Interpretation

y Performance of company representative

Ability to solve problem 11% Friendliness 35%

Responsive 33%

Courtesy 12% Profesonnalis m 9%

Data Analysis & Interpretation

y Most popular services
Others 6% Reliance 9%

Tata 27%

Airtel 26% vodafone 32%

Data Analysis & Interpretation

y Prompt services by TTSL

NO 36% YES 64%

Data Analysis & Interpretation

y Overall performance of TTSL

ot ati fied 25% Exellent 40% Fair 16% Good 19%

Data Analysis & Interpretation

y Retailers satisfied with TTSL

DISSATISFIED 33% SATISFIED 67%

Results and Findings

y It was found that Good services and Low charges are

the most influencing factor for the retailers. y The attractive schemes is also playing very important role for the retailers to go for particular brand. y The reason behind dissatisfaction among 33% or retailers of TTSL is mentioned that other service providers give better services. y It was found that there is 32% respondents say TTSL is most famous in the market, there is 26% respondents say TTSL is less famous, there is 27% respondents say for loyalties toward TTSL, there is 9% response for not famous, there is 6% response for others.

Results and Findings

y 27% retailers are more interested in advertising given by

company as their effectiveness is concerned with respect to sales. y The retailers are satisfied and eagerly interested in incentive programs organized by TTSL. y Some retailers are more satisfied with the Exchange Fair organized by TTSL.

Conclusion
From the survey undertaken with respect to the satisfaction level of the retail vendors of TTSL, it can be concluded that the retailers who are the customers of the company for last five years are more satisfied with the company, the reason behind this is, the relationship with the company service and sales representative and their promptness to serve their loyal retailers. The retailers who are dissatisfied with the company is due to the irresponsiveness of the representative, late and poor handling of orders by some employees of the company, and late delivery of placed orders of retailers. Some retailers are dissatisfied due to they thought that other telecom companys representative give them better services as compare to the representative of TTSL.