Planning and

Conceptualizing
Social Advocacy
Objectives:
- Plan and conceptualize an ICT Project.
- Define concept paper.
- Comprehend the steps in making a concept
paper.
- Make his/her own concept paper on proposed
ICT Project
- Create a short survey using Google Form.
Have a clear plan of actions, responsibilities, work requirements,
timeframe and budget if needed. Set a SMART goal to target.
Specific
Set a real goal that is direct, detailed
and meaningful. Make sure that your
goals are focused and can identify a
concrete outcome.
Measurable
– Make sure that your goal
is trackable and
quantifiable.
Attainable
Work towards a goal that is
challenging but possible and doable.
Check if you have the tools or
resources that will help you to
achieve and attain your goals.
Realistic
Knowing yourself is the key to your
success. Be honest with yourself and
know your capabilities and the things
that you cannot do. Be realistic toward
your goals as well as on your capacity
to do.
Time-Bound
Give yourself a deadline. Every goal
should have a target date to finish.
Having deadlines motivates oneself to
do more efficiently and helps you to be
focused in reaching your goals.
Concept Papers
are summaries of projects or issues that
contemplate interests, experience and
expertise that commonly serves as a
purpose of delivering an in-depth
discussion of a certain topic that a
person has a strong position on.
Concept Papers
Moreover, concept paper provides guidance
for the implementation of a project, concept
paper carries and gives good practices,
viewpoint, advocacy, belief and values or
other correlated issues that needs and
promotes action to be taken in the future.
Concept Papers
Your concept paper can range from (2)
two to (3) three pages for a small
research project to up to 20 pages for
immense research projects.
Concept Papers
For the formatting of concept paper it is suggested to
be the following:
a) the font style should be formal such as Times
New Roman, Garamond, Baskerville or similar
Serif typefaces.
b) the line and paragraph spacing should be in
double space
c) the font size should be at 12 points.
Key Points on making your Concept Paper

1. Rise with a concept topic or idea that you are

genuinely interested.
2. Write down the questions associated the topic or
idea you have chosen.
3. Create a possible solution from each of the
questions that you have developed.
Samples of advocacies or projects include but are
not limited to:
1. Antidrug campaigns
2. Animal welfare and rights
3. Environmental conservation and action
4. Contemporary ICT issues such as cyber
bullying, copyright infringement, green
technology, and Internet addiction
Key Points on making your Concept Paper

4. Classify what kind of data you need that will

answer your questions and identify how you will
gather the information needed.
5. Identify how you will analyze, interpret, and
present the overall data you gathered.
 Elements of a Concept Paper for
Social Advocacy
1. TITLE PAGE
- The title should be as brief as possible and to
the point such that by a glance one would
know exactly the paper’s intention.
- use relevant, easy-to understand word and avoid
being wordy.
 Elements of a Concept Paper for
Social Advocacy
2. INTRODUCTION
- This part of your concept paper should detail
your mission or goal and the vision or dream
you have in taking up this concept paper
Your introduction should also contain
the following:
a) the clear problem you wanted to solve
b) why did you like to investigate under this study.
c) how your research or concept paper would be
helpful for others
d) what are the clear evidence that your study is
beneficial and necessary to be discussed.
 Project name: Education on Wheels

INTRODUCTION
Education on wheels is a project with the motto
to literate out of school children also children
attending the government school but dwelling in
slums. We bring teachers to the door steps of
these educational deprived children.
INTRODUCTION
 Our main aim is to literate children who are
deprived of education living poverty line in slum
areas.
To confer education at the door step of
deprived children
To raise the literary ratio of an area.
INTRODUCTION
To introduce modern and informal education
to deprived children
To introduce modern study aids, materials to
the children going corporation school
To confer values and morals among slum
children
 Elements of a Concept Paper for
Social Advocacy
3. PURPOSE
- This element of concept paper includes the
reasons why your chosen project or advocacy
campaign is worth all the time effort and
money.
- Your purpose should not only be to prove your
right, but it is more about on how you can help
other people in the purpose of your chosen
concept paper.
- Remember your main purpose here is to bring
something good and create an impact for a change.
Example:
PURPOSE
 The main motive of this project is to literate
the children that are deprive ,dwelling in slum
places.
Example:
PURPOSE
 The project is worth sponsoring for it will enable
out-of-school youth develop their skills and intellect.
This will also help less fortunate families to have
children participate in the free lectures, seminars and
trainings to be conducted by the proponents and
invited speakers.
 Elements of a Concept Paper for
Social Advocacy
4. DESCRIPTION
- This element of concept paper includes all
the necessary information, data and details
about your project.
- It talks about the steps and procedure on how you
will do things properly.
- It also expounds the methods and plans on how
you will answer the problems of the concept and
in revealing the efficacy of your solution to the
problems.
Example:

DESCRIPTION
- The project will also launch a
website(educationonwheels.org) and a
facebook page at @educationonwheels.
DESCRIPTION
Topics to be included on the seminar will be:
- English, Math, Science
- Media and Information Literacy
- Computer Literacy
- Cyberspace and Security
DESCRIPTION
Attendees will be given free snacks.
Leaflets/books will also be available during the
discussion proper.
DESCRIPTION
The project will gather children (out of school
youth) & conduct the class inside the bus. The
project will be happening in 5 different barangays in
Panabo City every Saturdays of March 2018 from
8:00 am to 12nn.
 Elements of a Concept Paper for
Social Advocacy
5. SUPPORT
- This element of concept paper contains your
budget needed for the project.
- Every project needed funds to be published and
materialized their certain cause, thus support from
a sponsor/s necessary to be considered.
Example:

SUPPORT
The estimated budget needed for the project is
ranging from 75,000 t0 100,000. This includes
the fare, snacks, papers and other related fees.
 Elements of a Concept Paper for
Social Advocacy
6. CONTACT INFORMATION
- The element of concept paper that includes
information on how the you can be
contacted.
- These includes the following (but not limited to):
a) name/s of the creator/s, b) address, c) phone or
telephone number, d) email address, and e)
website.
Example:

Contact Information
The proponents can be contacted on the following:
- Phone: 0909-123-4987
- E-mail: edonwheels@gmail.com
- FB: @educationonwheels
Directions: Create your own Concept Paper
composed of (2) two to (3) three pages that discusses
your local or regional cause or issue related to your
specific professional tracks and that will serve as
your proposed Social Advocacy. Your concept paper
should show the following elements of a concept
paper as follows: (Write your answer on a separate
paper.)
 EXAMPLE: CONCEPT PAPER
For years, many students depend on the school’s drinking
fountain. Aside from saving them money, the school’s drinking
fountain contains filters that make the water safe enough to drink.
But according to our research, the last time the water was tested
was about three years ago and by using the drinking fountain
around school, it is highly questionable that the water is still safe
fro drinking. Our group has theorized that the natural wear-and-tear
of the drinking fountain has led to the water’s unpleasant taste. Our
group, The Mosaic Alliance, aims to create several online sources
that will help promote the awareness of people involved about this
problem and create an online petition with the goal of improving our
drinking fountains here in school.
 Our groups aims to create Change.org petition,
a Facebook group and a blog to help achieve our
goals. We will be creating infographics and other
related information connected to the dangers of
drinking unsafe water specially at a young age.
The scope of our project is to be able to reach
the school’s administration, parents, teachers
and students to sign our petition.
 We will be requiring a week to develop this project and
we will start our promotion right after we have uploaded
the website. We will also be using our own resources so the
funding for this project will be close to none. Our expenses
may only include the printing of campaign materials and
the internet and computer shop rentals in case we need
more time outside school hours. We will also be using free
services already offered by Facebook, Blogger and
Change.org.
 Should you have any questions about
our project feel free to contact us at
mosaicalliance@email.com
Samples of advocacies or projects include but are
not limited to:
1. Antidrug campaigns
2. Youth election volunteer mobilization
3. Animal welfare and rights
4. Environmental conservation and action
5. Contemporary ICT issues such as cyber
bullying, copyright infringement, green
technology, and Internet addiction
 Directions: Answer the following questions
on a separate paper.
1. In your perspective, give one specific local or regional issue that
can be solved using Social Advocacy as ICT Project such as in
creation of a Concept Paper?
2. Do you think a Concept Paper is a good source of information for
people to be enlighten their minds in giving possible solution/s to
an existing problem to relevant societal issues in your locality or
region? Explain your answer.
3. As part of your community, school, and neighborhood, how do
you think a student like you can bring impact to specific local or
regional issue to be resolved?