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  • Marketing Plan Template

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    lorna
    33 views10 pages
    This marketing plan template outlines the basic contents and 7 steps to creating an effective plan, including setting an executive summary and goals, defining target audiences, conducting competitor and SWOT analyses, outlining marketing strategies and channels, and establishing a budget. The purpose is to set goals, understand customers, optimize campaigns, and communicate strategies to stakeholders.

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    Marketing Plan template

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    This marketing plan template outlines the basic contents and 7 steps to creating an effective plan, including setting an executive summary and goals, defining target audiences, conducting competitor and SWOT analyses, outlining marketing strategies and channels, and establishing a budget. The purpose is to set goals, understand customers, optimize campaigns, and communicate strategies to stakeholders.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    33 views10 pages

    Marketing Plan Template

    Uploaded by

    lorna
    This marketing plan template outlines the basic contents and 7 steps to creating an effective plan, including setting an executive summary and goals, defining target audiences, conducting competitor and SWOT analyses, outlining marketing strategies and channels, and establishing a budget. The purpose is to set goals, understand customers, optimize campaigns, and communicate strategies to stakeholders.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    Marketing

    Plan
    Template
    Basic marketing plan contents
    • Purpose of Marketing Plan
    • Set goals 
    • Understand target audience
    • Optimize the impact of marketing campaigns
    • Communicating marketing strategy
    What Short and
    long term
    Descriptio
    n of target
    should be goals  audience

    in the
    Marketing 7 steps in
    Marketing strategy creating a
    4Ps/7Ps marketing
    Plan and tactics plan
    Step1 in the Marketing
    Plan
    •  Executive summary 
    • Overview of company
    • Key details of marketing plan
    Step2 in Marketing
    Plan 
    Company Mission

    Values and 

    Vision
    Step 3: SWOT
    Identify the
    market and Pest
    the
    Competition Competitor analysis
    Buyer persona
    Step 4:
    Define
    your target Target audiences
    market
    What do you want
    Step 5: to achieve with this
    Outline plan?
    Marketing Use SMART goals
    goals
    • What to do?
    • How to do it?
    Step 6: Present • What channels to use?
    your marketing
    strategy 
    Step 7:
    Define your
    Marketing
    budget

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