Scribd Logo
Upload

Welcome to Scribd!

  • Nutella's Product Internationnal Brand Strategy

    Uploaded by

    nora TELOU
    62 views5 pages
    The document outlines an international branding approach for Nutella products, including diversifying markets by getting closer to new markets, committing to transparency to earn consumer trust by communicating openly about recipes and promoting moderation, and positioning Nutella as a universal, transgenerational product. It discusses Nutella's origins in Italy and success spreading from France to become a global brand by 1980.

    Original Description:

    Description about Nutella strategy

    Original Title

    NUTELLA’S PRODUCT INTERNATIONNAL BRAND STRATEGY

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document outlines an international branding approach for Nutella products, including diversifying markets by getting closer to new markets, committing to transparency to earn consumer trust by communicating openly about recipes and promoting moderation, and positioning Nutella as a universal, transgenerational product. It discusses Nutella's origins in Italy and success spreading from France to become a global brand by 1980.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    62 views5 pages

    Nutella's Product Internationnal Brand Strategy

    Uploaded by

    nora TELOU
    The document outlines an international branding approach for Nutella products, including diversifying markets by getting closer to new markets, committing to transparency to earn consumer trust by communicating openly about recipes and promoting moderation, and positioning Nutella as a universal, transgenerational product. It discusses Nutella's origins in Italy and success spreading from France to become a global brand by 1980.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    INTERNATIONAL

    BRANDING APPROACH
    FOR NUTELLA PRODUCTS.
    PLAN
    INTRODUCTION

    I. DIVERSIFICATION AND PROXIMITY TO CONQUER NEW MARKETS

    II. TRANSPARENCY A COMMITMENT TO EARN TRUST

    III. TRANSPARENCY A COMMITMENT TO EARN TRUST

    IV. A UNIVERSAL AND TRANSGENERATIONAL PRODUCT

    CONCLUSION
    INTRODUCTION
    Nutella is a famous brand of sweetened hazelnut cocoa spread
    manufactured by the Italian company Ferrero.
    It started to internalize nationalized and had a great success in
    FRANCE, which allowed the brand to cross borders. In 1980, Nutella
    developed worldwide.
    I. DIVERSIFICATION AND PROXIMITY TO
    CONQUER NEW MARKETS
    II- TRANSPARENCY A COMMITMENT TO EARN TRUST

    the Nutella brand is committed to transparent communication about


    its recipe.

    Nutella has also introduced an pedagogical approach, "the right


    dose“

    You might also like