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    ANCHITA SINGHANIA
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    Color psychology studies how colors can influence human emotions and decisions. Marketers strategically use color psychology to create impacts and build brands. The study hypothesizes that using color psychology positively influences a company's brand image. Research questions examine how color psychology influences consumer markets and how color impact differs between market sectors. The conclusion establishes that colors evoke emotions creating company associations, and color psychology positively impacts brands, especially in industries like restaurants, airlines, apparel, pharmaceuticals, and e-commerce.

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    Color psychology studies how colors can influence human emotions and decisions. Marketers strategically use color psychology to create impacts and build brands. The study hypothesizes that using color psychology positively influences a company's brand image. Research questions examine how color psychology influences consumer markets and how color impact differs between market sectors. The conclusion establishes that colors evoke emotions creating company associations, and color psychology positively impacts brands, especially in industries like restaurants, airlines, apparel, pharmaceuticals, and e-commerce.

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    11 views6 pages

    Anchita Marketingppt

    Uploaded by

    ANCHITA SINGHANIA
    Color psychology studies how colors can influence human emotions and decisions. Marketers strategically use color psychology to create impacts and build brands. The study hypothesizes that using color psychology positively influences a company's brand image. Research questions examine how color psychology influences consumer markets and how color impact differs between market sectors. The conclusion establishes that colors evoke emotions creating company associations, and color psychology positively impacts brands, especially in industries like restaurants, airlines, apparel, pharmaceuticals, and e-commerce.

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    © All Rights Reserved
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    of 6

    A Study of the Influence

    of Colour Psychology on
    Branding
    Anchita Singhania
    B.B.A LL.B (Hons.)
    E030
    Colours have a varied perception based on
    cool and warm tones

    Colour psychology studies the effects of this

    Introduction on human decisions

    This is used tactfully by marketers to create


    an impact for the company.
    Research
    Objectives

    1 2 3
    To study the influence To study the To study how colour is
    of colour psychology interpretation of colours strategically used by
    in marketing from the consumer’s marketing professionals to
    mindset build a brand
    Research
    Questions Hypothesis

    How does colour psychology The use of colour psychology


    1 H1
    influence consumer market? positively influences a
    company’s brand image.
    How the impact of colour
    2
    differs amongst certain sectors
    of the market?
    Conclusion
    In the industries of restaurant, airline, apparel, pharmaceutical and online e-
    commerce, colour psychology plays an important role.

    It has been established that colours evoke emotions that create associations
    with a company and its brand image.

    To sum up, colour psychology has a positive influence on a company’s brand


    image.
    Thank You!

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