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Bbs14e PPT ch01
Bbs14e PPT ch01
Categorical Numerical
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POPULATION
A population contains all of the items or
individuals of interest that you seek to study.
SAMPLE
A sample contains only a portion of a
population of interest.
Population Sample
Samples
Simple Stratified
Random
Judgment Convenience
Systematic Cluster
Simple
Systematic Stratified Cluster
Random
Population
divided into
16 clusters. Randomly selected
clusters for sample
Excluded from
Coverage error frame
Follow up on
Nonresponse error nonresponses
Random
Sampling error differences from
sample to sample
Bad or leading
Measurement error question
A L WAY S L E A R N I N G Copyright © 2020 Pearson Education Ltd. Slide 42
Ethical Issues About Surveys
DCOVA
Coverage error and nonresponse error can be
leveraged by survey designers to purposely
bias survey results.
Sampling error can be an ethical issue if the
findings are purposely not reported with the
associated margin of error.
Measurement error can be an ethical issue:
Survey sponsor chooses leading questions.
Interviewer purposely leads respondents in a
particular direction.
Respondent(s) willfully provide false information.
A L WAY S L E A R N I N G Copyright © 2020 Pearson Education Ltd. Slide 43
Chapter Summary
In this chapter we have discussed:
Understanding issues that arise when defining
variables.
How to define variables.
Understanding the different measurement scales.
How to collect data.
Identifying different ways to collect a sample.
Understanding the issues involved in data
preparation.
Understanding the types of survey errors.