Scribd Logo
Upload

Welcome to Scribd!

  • Corporate Social Innovation

    Uploaded by

    Yuri Pratama Widiyana
    15 views14 pages
    Corporate social innovation focuses on creating business strategies that intersect positively with society. There are four keys to social innovation: it focuses on long-term value, relies on core business resources over ancillary ones, builds innovation skills, and is easy to measure. There are five social innovation strategies including creating niche products/services, entering new markets through unconventional channels, building emotional customer bonds, developing new talent pipelines, and influencing policy through reverse lobbying. The document provides examples of Coca-Cola creating a recycling program that saves costs while reducing environmental impact, and Grameen and Danone developing a new yogurt product to enter an important market and improve public health.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Corporate social innovation focuses on creating business strategies that intersect positively with society. There are four keys to social innovation: it focuses on long-term value, relies on core business resources over ancillary ones, builds innovation skills, and is easy to measure. There are five social innovation strategies including creating niche products/services, entering new markets through unconventional channels, building emotional customer bonds, developing new talent pipelines, and influencing policy through reverse lobbying. The document provides examples of Coca-Cola creating a recycling program that saves costs while reducing environmental impact, and Grameen and Danone developing a new yogurt product to enter an important market and improve public health.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    15 views14 pages

    Corporate Social Innovation

    Uploaded by

    Yuri Pratama Widiyana
    Corporate social innovation focuses on creating business strategies that intersect positively with society. There are four keys to social innovation: it focuses on long-term value, relies on core business resources over ancillary ones, builds innovation skills, and is easy to measure. There are five social innovation strategies including creating niche products/services, entering new markets through unconventional channels, building emotional customer bonds, developing new talent pipelines, and influencing policy through reverse lobbying. The document provides examples of Coca-Cola creating a recycling program that saves costs while reducing environmental impact, and Grameen and Danone developing a new yogurt product to enter an important market and improve public health.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 14

    Corporate Social Innovation

    YURI PRATAMA W
    The Concept

    “..social innovation is a
    business strategy that
    creates a positive
    intersection with
    society..”
    Saul, Jason. 2011. Social Innovation, Inc: 5 Strategies for Driving Business

    Growth through Social Changes


    Four Keys of Social Innovations
    Why Social Innovation Makes
    Sense for Companies

    1. Social innovation focuses on long-term value


    2. Social innovation relies on the core business versus ancillary
    resources and motivations
    3. Social innovation builds innovation skills, a core competency.
    4. Social innovation is easy to measure.
    5. Social innovation gives companies the opportunity for greater social
    impact.
    6. Social innovation is both intentional and transparent.
    Five Social Innovation Strategies

    • Create revenues through submarket


    products and services
    • Enter new markets through backdoor
    channels
    • Build emotional bonds with customers.
    • Develop new pipelines for talent
    • Influence policy through reverse lobbying
    Examples: Coca-Cola Recycling LLC

    Social Innovation:
    Through the recycling
    effort, Coca-Cola is
    saving significant energy
    costs (business value)
    and reducing use of
    nonrenewable resources
    like energy and
    aluminum (social value).
    Examples: Grameen Yogurt

    Social Innovation:
    Grameen Foundation and
    Danone develop new
    product to enter an
    important new market
    (business value) by
    bringing healthier food
    options to communities
    that need them desperately
    (social value).
    SHARE

    THINK
    Social Impact in the
    Private Sector
    The Spectrum
    The Investor Perspective: Impact Investing
    Segments of Impact Investors
    SHARE

    THINK

    You might also like