San Miguel Corporation

 San Miguel Corporation is popularly known as SMC.

 The brewery, formerly known as La Fabrica de
Cerveza de San Miguel.
 Itwas officially launched on September 19, 1890,
San Miguel’s Day in Manila City, the capital of
Philippines.
 Itwas founded by Don Enrique Ma Barretto de
Ycaza.
 The company has over 100 facilities in the
Philippines, Southeast Asia, and China.
 It’sflagship product is San Miguel Beer, one of the
largest selling beers in the world.
• As of now, Mr. Ramon S.
Ang has been the Chief
Executive Officer, Vice
Chairman and President
of the company since
2021.
 What triggered the establishment of San Miguel Corporation in the Philippines?
-When the founder of the San Miguel Corporation received the
permit to make beer in 1890, there was already growing support on
the islands for Filipino independence which made the history of the
beer mostly a tale of the Philippines, it’s colonial history, and
ultimately it’s freedom.
-San Miguel Corporation is now one of the biggest and most
diverse corporations in the Philippines, with it’s product being
preffered by nine out of ten beer drinkers and sales projected to
account for 4.9% of the narion’s GDP in 2021.

 What benefit does San Miguel Corporation provide in the country?

-The company help people enjoy and make progress in their lives through the
many products and services that the company offers.
-It give every customer and consumer to access what the best that the
company offer- whether in terms of quality, or affordability or choice.
 What adverse effect are there with the operation of San Miguel
Corporation in the Philippines?
-San Miguel Corporation taking its slow growth rate
because of its large market share.
-Losing of other contacts due to credit rating downfall.
- There are many competitors in other countries.

 What do you suggest to protect the interest of the country and the
people from the adverse effects of the San Miguel Corporation’s
activities in the country?
-Their diversion plans should be successful. The
corporation should emerge into non allied business. There
should be more ventures for the corporation.
Philippine Long Distance Telephone Company
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