ORGANIZATIONAL

BEHAVIOUR OF

PRESENTED BY:
Harshika Goyal
Shivani Dubey
Krishna Sharma
Rashmi Chaudhary
 FROM BEAN TO CUP
FROM BEAN TO COFFEE
• Started in 1971 in Seattle, Washington
named “Starbucks Coffee, Tea and Spice” by
Jerry Baldwin, Zev Siegel and writer Gordon
Bowker
• Starbucks, accounted for 35,711 stores
worldwide in 2022.
• Howard Schultz, the current CEO and
president of Starbucks Laxman Narasimhan
is the designated CEO.
• Starbucks offered coffee drinks, dark roasted
coffee beans and coffee making equipment.
ORGANIZATIONAL CULTURE IN STARBUCKS

• Organization + Culture
• Organizational culture is generally understood
as all of a company’s belief, values and
attitude, and how these influence the
behaviour of its employees.
• Organizational culture in Starbucks:
Teams
Return for Happiness
Go Green
Leadership
Communication
Cooperation
 ORGANIZATIONAL STRUCTURE OF STARBUCKS

Starbucks has a matrix organizational structure.

FEATURES OF
STARBUCKS

FUNCTIONAL GEOGRAPHIC PRODUCT_BASED

WORK TEAMS
HIERARCHY DIVISION DIVISION
 TECHNOLOGIES IN STARBUCKS

• Starbucks has the vision of using “ AI for humanity” –

using AI to give space for human relationships,
connections, and communications to grow.
• Starbucks uses CRM system: This is done through use of
the consumers’ lifecycles, with the objectives of
enhancing business relationships with customers and
increasing profitability.