NAME OF GROUP MEMBER

1. DIPANNITA HAZRA 2.DIPIKA SINGH 3.NEYAZUDDIN NESAR 4. WASIM ANSARI

Application Of Mckinseys 7 S In Indian Company.

MCKINSEYS 7 ELEMENT
Hard Element: 1. Strategy 2. Structure 3. System Soft Element: 4.Shared Value 5. Skills 6. Style 7. Staff

INTRODUCTION
Asian paints is an Indian paint Company,Its Headquater is in Mumbai,It is one of the largest paint corporation that operates in 17 countries and has 23 paint manufacturing facilities in the world serving consumers in over 65 countries.Its total turnover of Rs 77.06 billion.

STRATEGY OF ASIAN PAINT

GROWTH STRATEGY: Asian Paints Limited is transforming itself to become a major world player in the decorative paints business with particular focus on emerging markets following its acquisitions of controlling stakes in Berger International Limited ("Berger International") of Singapore and SCIB Chemical S.A.E. ("SCIB") of Egypt. The total investment made by the company in both these acquisitions amount to around US$ 16.8 million (S$29.6 million). MARKET STRATEGY: Asian paints embarks on an ambitious grassroots marketing campaign, partnering with thousands of dealers in small towns all over India. Asian Paints emerges as Indias leading paint company ahead of any international competition.

STRUCTURE OF ASIAN PAINT

CEO : P. Murty CHAIRMAN OF THE BOARD: Ashwin Choksi VICE CHAIRMAN OF THE BOARD: Ashwin Dani DIRECTOR : Rajendra Shah Swaminathan Sivaram Tarjani Vakil Mahendra Shah Deepak Satwalekar Amar Vakil Abhay Vakil Ina Dani Subramanian Ramadorai Mahendra Choksi Dipankar Basu

SYSTEM

Asian Paints believes that people are its strongest assets, for a company can go only as high as its people aim. It is people who innovate and invent, and who engineer the efficiencies that make a business succeed. It is they who drive growth and lead to greater heights. At Asian Paints, our human resources systems are designed to create a focused, performance oriented and agile company. A talent pool of over 4700 employees employed across 23 countries bring in a unique blend of mindsets and skills. An open and interactive work culture brings out the best in our people. A sense of ownership and freedom to experiment at their workplace brings out creativity and innovation in every individual. Excellent training is provided to develop leaders and re-strengthen competencies from within the organisation. Besides encouraging achievers from within the organisation, we absorb the best talent from some of the best management and technology institutes in the country. We hire people who are best suited to the job and whose personal goals are in alignment with our corporate purpose. Thus, the task is cut out for every individual within the framework of result-orientation, market insight, customer perspective, trust, respect and problem solving.

SHARED VALUES
The Asian paints came up with a wonderful positioning strategy . The insight was that the brand is about people and homes reflect the people living in it Har ghar kuch kehta hai .It has a emotional touch Asian Paints sponsors the award Asian Paints Sharad Shamman for the best decorated Durga Puja Pandal in Kolkata during the festival in October

SKILLS
Asian paint touches a turnover of Rs 350000 with an innovative marketing strategy to reach consumers in the remotest corner of the country with small packs. Asian Paints mascot, Gattu, the mischievous kid, is born.

STYLE

STAFF

Employees - 4,382 (2009-10). Asian Paints operates in 17 countries across the world. It has manufacturing facilities in each of these countries and is the largest paint company in eleven of these markets. Asian Paints operates in five regions across the world viz. South Asia, Southeast Asia, South Pacific, Middle East and Caribbean region through the five corporate brands viz. Asian Paints, Berger International, SCIB Paints, Apco Coatings and Taubmans. The countries that Asian Paints has presence are as follows: