GROUP NAME : KITTY MEOW MEOW

GROUP MEMBERS : Lin Zeng Barn

Chan Yik Quan
Tang Wei Xing
Puah Zai Xuan
Tan Jun Kang

OBESITY
 SOCIAL PROBLEMS

1.1 SYMPTOMS

● Malaysia has the highest obesity

percentage in Asean.

● 50.1% of our adult population were

reported to be overweight or obese.

● An obese individual has an 81% higher

risk of heart disease and 64% for stroke.
 CAUSES
● Lack of exercise
● About 40% of Malaysians
are physically inactive.
● Unhealthy diet ● High sugar input
● Malaysia's high intake of ● Malaysian had the high
engineered junk foods intake of carbonated soft
such as salty snacks and
drinks at 63.6 percent
fast foods.
 Project Proposal

Cost of developing= RM500,000 (100%)

Amount seeking = RM 300,000 (60%)

Amount Allocation
IT= 50%
Products= 30%
Advertising= 10%
Other cost= 10%
SOLUTION
Application

MAS FIT
 SOLUTION

Fitness tracking Calorie counter Healthy Products

● Tracks user’s ● Users could closely ● Introducing healthy
background activity. monitor and record their products that contain low
● Motivate the users calories consummation. sugar and organic
to exercise daily ● Eliminates unhealthy ingredients.
and be physically diet. ● Users can eliminate obesity
active. by not consuming too much
sugar
 TRANSFORMATIONAL ENTREPRENEURSHIP

ECONOMIC IMPACT

MAS FIT APP

Membership plan In app purchase Affiliate

marketing

● Users shared our app to

● Selling > healthy lifestyle products
● Pay annual fee of RM59
others will get discount
Weight loss products
when purchase.
● Additional services
● Profitable method
● Better promotions
 TRANSFORMATIONAL ENTREPRENEURSHIP
SOCIAL IMPACT

MAS FIT APP

Raise awareness Live stream and exercises with

experienced trainer

● Users can lose weight when training.

● Posting articles in app on causes of obesity. ● Encouraging users to be active.
● ● Teaching users on the step by steps
Posting warnings on how obesity threaten lives.
● to exercising.
Creating awareness on deaths due to obesity.
 TRANSFORMATIONAL ENTREPRENEURSHIP
SCALABILITY

Short term - collaborating with in-store gyms Long term - expanding our business
overseas

● Selling weight loss and healthy products at in-store gym. ● Able to connect with more
● Users can seek advice from gym trainers. users/gain more clients globally.
● More profitable.
● Exposure to foreign investment
opportunities.
HOW TO SURVIVE DURING COVID-19 PANDEMIC

Live Commerce

● Replaced the previous ordinary business operation method.

● Interact with us online
● Introduce products more detail.
MasFit
● Let customers be more familiar with our app
HOW TO SURVIVE DURING COVID-19 PANDEMIC

Online Advertisement

● Reach to the right audience

● Create interest to new customers
● Carry out an 30 days experiment with strangers
HOW TO SURVIVE DURING COVID-19 PANDEMIC

Influencer

● Sign contract with global influencer

● Build credibility and trust
● Increase brand awareness
● Increase sales