SMMMSM502A Plan, Implement and
Manage Mainstream Social Media
Marketing Strategies
Assessment Task 2
SOCIAL MEDIA MARKETING
STRATEGY & IMPLEMENTATION
{ENTER YOUR ORGANISATION’S NAME HERE}
{YOUR NAME HERE}
{SUBMISSION DATE HERE}
CONTENTS:
STAGE 3. Implementing Your Strategy
3.1 Implementation Plan
3.2 Approval & Reporting Process
3.3 Audience Feedback Procedures
3.4 Social Media Management Tool
Selection
STAGE 4. Launching Your Campaign
4.1 Launch Campaign
4.2 Social Media Report
4.3 Presentation to Stakeholders
© 2018 Social Media College
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3.1 IMPLEMENTATION PLAN
Social media Buyer stage Resources
Tasks required Task owner Start date Due date
network campaign required

Social Media
Promotions 02/09/2021 02/10/2021 Human
Manager

Google Consideration Adwords - 08/09/2021 18/11/2021 Human

Incentives - 02/09/2021 18/11/2021 Human

Social Media
Product demonstration 12/09/2021 10/11/2021 Human
Assistant

Video Promotion Video 12/09/2021 10/11/2021 Human

Instagram Awareness Maker/editor

Social Media
Instagram Sale Assitant 13/09/2021 15/11/2021 Human

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3.2 APPROVAL & REPORTING PROCESSES
Budget and strategy approval process

The goal to reach 10,000 views and 1k followers, we note that our main financial strategy will be to maintain the frequency of
instagram sponsored posts ($ 100 per week), to do swap work with digital influencers and to keep the active frequency of
google adwords . If we always keep the name of the studio and its professionals active, we will increase our visibility and
consequently have more demand for services.

Reporting process

Campaign status tracking should be weekly. This is because all the investment is also weekly. This control shows whether we
should invest more in selling or advertising, and we may also have control over the public's opinion of our services.

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3.3 AUDIENCE FEEDBACK PROCEDURES

Mainstream network: Instagram

Positive comment Negative comments Offensive /

spam comments

What a work of art. Besides the I still believe that tattoo gets in the Julia, we love your work. Come
Example content of the video is amazing. way of getting a job. work with us.

All our professionals are always

Recommended updating Do not think like that. These days I'm sorry! Julia its our princess.
their studies to bring the people are more open-minded. But if you want a little piece of her,
response best quality, health and exclusivity And the tattoo is seen as art and we have time for next Monday to
and/or action to each client.  personality. :) tattoo with her.

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3.4 SOCIAL MEDIA MANAGEMENT TOOL SELECTION

Selected for
Social media Management Price Key features Benefits Compatible? strategy?
network tool (Yes/No)
(Yes/No)

• Use as online
The visibility.
Sponsored portfolio, Instagram currently
Instagram 100 per week disseminate the Yes Yes
Post work already gets about 1 billion
done. followers.

It is considered the
most effective tool
• Turn tattoo for service
services into dissemination. You
Google Adwords 400 per week sale, spread the can create a funnel Yes Yes
image of the for your target
studio. audience, the region
you want to reach,
etc.

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4.1 LAUNCH CAMPAIGN
Campaign 1 Screenshot Campaign 2 Screenshot

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4.2 SOCIAL MEDIA REPORT

Social Primary
media KPI & KPI Result Campaign Recommended Recommended
Key learnings
network & Target (24 hours) evaluation strategy revisions testing
campaign (24 hours)

Google is a direct search

tool, so we are not
It exceeded our disappointed. People are Adwords is very clear
already searching for the and objective, we do not
expectations. We service they want, and need much visual task.
Google / thought of playing the
Consideration 10.000 views 5.000 views high number, but the the competition is less Keep adwords active. What is needed is to
return in 24 hours was visible. The higher the keep the investment in
investment, the higher order not to lose
amazing. we are at the top of visibility.
research on tattoo
studios.

I believe we need to be
more realistic about
numbers, not based on
We hoped that the result digital influencers. To Everything that is
original draws the most
of instagram would be increase the viewing attention. And speaking
Instagram / 1.000 faster due to its large frequency of instagram
Awareness followers 500 followers following. But the we should make posts Creative texts. of art can be no
different. We'll keep a
number we reached was every day on all your
desirable. platforms (stories, posts, young forever style with
very high quality photos.
igtv). We must always be
seen and active with our
followers.
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4.3 PRESENTATION TO STAKEHOLDERS
Audio Recording

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