ANICARE

`Crafted with care for a beautiful

planet
MEMBERS
1. Tarun kumar Sahu-2022EXEMBA04
2. Rajesh kumar Sahu-2022EXEMBA05
3. Suraj Gantayat-2022EXEMBA06
 ANICARE
Problems
We really found out these problems when running survey. these
are common problems in the society and these needs to addresed
and solved for the better life of animals in our plannet

NO EASY WAY LACK OF SERVICE NO ONLINE

TO CONTACT AVAILIBILITY MEDICATIO
VET Even in city like
N
Pet parents and dairy bhubaneswar it is No online store for
farmers are ignoring difficult to perform ordering prescribed
health problems surgery due to medication for
because of no easy lack of good animals.
access to vet doctors. infrastucture
Problems ANICARE

NO LOCAL MADE PEOPLE ARE NOT NO PROPER

AFFORABLE PET TAKING CARE KNOWLEDG
FOOD AVAILABLE OF BABY E
As we know how cost
ANIMALS People are not aware
effective if we can Baby care is important. what is important
give other branded Now with ANICARE, pet and how to do . no
food to our pets. But parents will have a basic knowledge. A
why not a local food subscripton model to knowledge base like
and afforable one for take care of the baby qoura will be made
the pets. animals. With this dedicated to VET.
proper nutrition and
Timing
Reason 1
After Covid19, many people looking
for online product and services
Why we need
to start and Reason 2
internet is reachable to max place in
grow this at india and connectivity is easy
this time
Reason 3
All are looking for one stop solution. So
Anicare will be that name for them

Reason 4
many talk about animal healthcare
including the govt and here no unicorn.
What has led to Anicare new business venture?

 Tap the unorganized animal healthcare

sector by the use of technology
 Pet food and product distribution

 Herbal supplements/medicines for pets

 Booming pet industry

 Elderly keeping pets to fill the quieter

homes
 Young people keeping pets as company

 Missing link between veterinary services and

modern day technology

5
 Attractiveness of the INDUSTRY
 Pet foods being the largest
expense (35%)
 Medical and healthcare
being the second and third
largest expense (total
34%) for pet owners

9
Size $1B
veterinary healthcare market size

the
Market $1.7B
CAGR of 7.98% and will be $1.7B
Offline and online animal by 2026
healthcare market size of India

$30M
veterinary telehealth(ONLINE)

Source : www.mordorintelligence.com
Size $600M
Dog,cat, bird food

the market

Market $1B
will be in 2026 growing at 20%+
Pet care and food Product Market CAGR
in India

$81M
Online Market size and growing
 ANICARE

Birth of your
company

March June 2023 July 2023

2023 To achieve 50
Customer/month and
Start a clinic in
Bhubaneswar as a
Idea and development of start a test marketing prototype of our offline
Anicare online vet services
doctor consultation
prototype.
 Vision
“To become the new standard for
veterinary well-being and technology”
Our Vision
ANICARE
Mission
At Anicare, we aim to bring integrated
health care to animals. With an expert
panel of experienced veterinarians, Our
Services are aimed at bringing pet care to
the homes of pets. Our Unique Home
Veterinary Services are aimed at creating
healthy, meaningful, and much-needed
Veterinarian – Pet – Pet parent
relationships to enhance the quality of life
of pets and pet parents.
 OFFERINGS OF ANICARE
Online Vet Consultation
Tele-vet or online vet . Now pet parent or
farmers can directly call or join online
meeting and discuss about the issue
Vet Clinic & Stores
Reach and quality is important and here we
set up clinic and stores to support these cause
Online Store for pet medication
Now we will reach digitally with our wide
ranges of product to customer's doorstep
Pet local food Manufacturing
This will be an impact with our ready
to eat pet foods. Vocal for Local.
Baby Animal care and
Insurance
like human baby, animal baby needs
the same caring , We cater this in
Anicare
Online Knowledge Base &
training
Ocean of knowledge dedicated for
animal kingdom similar to quora
ANICARE
Anicare Vet
consultatio
n WebApp
Pet Parent and dairy owner can
book an apointment with the
vet doctor available and tell
the health issue over call or
google meet and get solution
or medication
How Does ANICARE create value to Pet Owners
 A Win-win Situation for all

 For veterinary physicians

 Better utilize their idle clinical time
 Earn more clinical experience
 No geographical limitation to expand their services

 For pet owners

 24/7 healthcare consultation
 Save transportation cost and waiting time for a vet

 For Anicare
 A potential revenue stream
ANICARE multi
speciality vet
Clinic
Technology driven, multi speciality
vet clinic with high end
infrastructure, trained staff.
Anicare Multi Speciality Clinic will
be one of its kind where latest
tools available for any kind of
treatment or surgery.
Target
Market
Who are the customers you want to cater to? Vet Clinic and store
Pet Parents
all the vet clinic , doctors
Pet parent looking for
and exsting stores who want
convient service at low cost
to be our partner for wide
reach

Livestock owner
New Business Idea
Farmers who like to be
worry free about the People want to invest in new
livestock healthcare business by taking franchise or
be a partner with us.
Business or
Revenue
Model
B2C via online

Online Vet Consulation
for pet parents
Pet Parent register and book
appointment for the available
vet. Here the approx margin
will be Rs. 80-100 per
consulting.
Subscription model
for Livestock Owners
Livestock owner(Farmers) who
has many number of animals
can go with the subscription
model with Anicare. This will be
yearly model
Business or
Revenue
Model
B2C via online

Online Store for pet

Pet and Livestock
product and medicines
Insurance selling
This will be the same model
Dog and livestock are having
like headsupfortails.com where
issurance and Bajaj is
medicine ordering will be our
providing the affiliation. The
plus. The margin will be 20-40%
margin is 5- 10% per
per brand or product
insurance.
 Business or
Revenue
Model
Offline Multi specialty Clinic &
store

starting offline stores, after

July-Dec-2023 -Setting up
100 Clinic goal achived
Anicare prototype clinic
once we complete the 100 Anicare
With 1 month research and help of
clinic then we will start opening
expert vet we will set up one prototype
Anicare offline store based on heads
model of Vet clinic and set up a
up for tails model. There we will
franchise model with fixed fees of Rs.
introduce white labeling food
30K (3L Total) and commission of 15-20%
products and others.
depending on sales.
 Competitor
supertails.com
s
Heads Up For Tails
dccpets.i
n Mars
pethero.i
o petsworld.i
epets.co n
SWOT Analysis
Infographics
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
• First mover • Lack of brand • Profitable industry • Competition in
Comprehensive recognition • Expansion future due to
health care • Low budget • Franchising  realizable profit
advantage-Online and • Relatively less • Increased costs
offline model, business links due to expansion
varieties of payment
options
• The management
team members are
people can grow a
business from start -
up to profitability with
a record time.
• E-commerce is better
positioned and
received
Competitiv
e
Advantages
With more and more innovative
products we will lead the market
by our branding and customer
satisfaction
Advantage 1: Low
Price Online and
Offline
For vet consulatation, we
will charge least possible
price
Advantage 3: Low
Investment Franchise Model
To get our franchise model of
Anicare clinic, an ambitious
person needs only 3Lakhs
investment with good return on
investment.
Advantage 2: Dmart
Model Quality + Value
The product will be good
quality and affordable price
which will be sold in minimal
time.
Advantage 4:
Technology Driven
Starting from consultation to
product selling and after sales
support plus review will be digitally
driven. So human cost and error will
be lesss.
 USP- Comprehensive Care for Animals
Online Service
 Bring it all together in one place,
where beyond 1:1 consultations,
pet parents can learn about
Caregiving Better. 

Pet Supplies and accessories Physical- Hospital Service

 March 2023
• Launch of Mobile app/website for VetCare
• Starting paid campaing on FB, Instagram and
youtube and and get more vet consultation.
• Promotion Campaign in Housing colony, Malls,

12 Exhibition for increased visibility

July 2023
• Setup a Anicare multi specialty clinic in Bhubaneswar

months and start its operation.

• Tie up with leading Animal food company.Ex
Pedigree..

Roadmap
The baby will cry with happiness.
12 months of building
• Built its franchise model.
Nov 2023
Start the online store of Anicare with 100 products and
200 important medicines

another UNICON of Dec-March 2024

• 500 Consultations completed and 4 city expansion of
India Anicare clinic.
• Lunch of Anicare food supply
 5 YEAR BUSINESS PLAN
 Target 500 centres (digital + physical)
 Per customer revenue (100- 500) (Avg) ( will do
more research on that) Cost (60-300) ( including
all)
 Per day each centre 100 customers (Online +
Offline) .
 Then ready for value added services, so per
customer revenue will increase up to (500 to
3000) per visit. The pet local food
manufacturing unit will increase further
revenue.
 To reach total revenue of (500*100*365*500) =
912 cr per year(with the existing model).
 Time of execution 5 years
By December 2023, we will create brand image for
increasing potential customers.
By December 2024, we will ensure profitable
business and maintain a decent profit margin.
By 2025 end, we will increase employees by 20%
with proper training.
By 2026 end, we will ensure pet local food
manufacturing.
By 2027 end, market share growth will increase by
30%.
ANICARE

ANICARE
ANICARE
LIVCEL EXCLUSIVE
EVENT @ ROYAL LAGON

COMMUNICATION OF
BRAND LAUNCH AND
DEMO
Anicare Stall
7ftx10ft Stall size
Open space for 30
people 2 experienced
VET
2 students from OUAT
Breeder with pets for
adoption Aquarium and bird
cage
ANICARE
PULL for ANICARE STALL
• Free Vet Checkup by Experienced
VET
• Pet Adoption early bird subscription
offer
• Advice pet parents
• Pet care guide
• Vaccination Guide
Gifts and
ANICARE
Review
We love to hear from our beloved
pet parents and people present
there. How much they like our
event and how they are benefited
We will distribute gifts to people
present and participated
Online store
ANICARE
with express
delivery Our store expert will guide
pet parents about our online
store and how to place
order We have all
discounted products where
pet parents can save more
 ANICARE
our certified breeder will
be available with pets
Live pet for variety available on dogs,
cats, birds and aqua
adoption instant and easy adoption
along with vaccination
Pet care ANICARE
Seminar
Our expert VET will provide a
presentation on how to take
care of pets
Pet care blogs introduction for
pet parents which will be
published on our anicare blog
ANICARE
`Crafted with care for a beautiful
planet

…………………and the journey continues to create a

Beautiful World

THANK YOU