UNIT II

𝖳𝗁𝖾 𝖱𝗈𝗅𝖾 𝗈𝖿 𝖤𝗇𝗍𝗋𝖾𝗉𝗋𝖾𝗇𝖾𝗎𝗋𝗌𝗁𝗂𝗉

𝗂𝗇 𝖤𝖼𝗈𝗇𝗈𝗆𝗂𝖼 𝖣𝖾𝗏𝖾𝗅𝗈𝗉𝗆𝖾𝗇𝗍
GERALDINE B. BALISI
 01 02
Participation of Filipino
Women in Entrepreneur
Economic
Development
What are the qualities of
an empowered woman?
 She lives her purpose and she knows who she is
 She loves herself – and her body
 She commits to continuous learning
 She builds healthy confidence
 She gives wholeheartedly
 She challenges the status quo
 She shows vulnerability
 She knows her worth
A connection between
Empowerment and
Development
 The empowerment process helps
people to develop skills and capacities,
build self- confidence and make better
decisions thereby improving their life
chances and that of succeeding
generations.
01
Participation of Women
in Economic
Development
Participation Of Women In Economic Development
 Women’s economic development is central to
realizing women’s right and gender equality.
 When more women work, economies grow.
 Increasingwomen’s educational attainment
contributes to women’s empowerment and
economic growth.
 Women’s economic equality is good for business.
02

Filipino Entrepreneurs
Top 8 Successful Filipino
Entrepreneurs
1 HENRY SY
Shoe Mart, popularly known as SM, is one of
the country’s retail giants. 

Sy came from a low-income family in Jinjang,

Xiamen in China. Due to their country’s
hardships, they left it in 1936 and moved to
the Philippines, where they started a small
convenience store in Manila.

Not long after the relocation, World War II

broke and damaged the family’s business.
However, Sy did not stop and used his
business-minded passion by selling used
military combat boots and other goods to
American soldiers.
Shoe Mart (SM)

 Photo of first
ever SM in the
Philippines
during 1958
located at
Quiapo, Manila.
As of November 2022
 82 branches
2 TONY TAN CAKTIONG
Tony Tan Caktiong was from a poor family in
China who immigrated to the Philippines in
hope that they may have a better life.

In 1975, he bought an ice cream store, but due

to poor deals, he decided to add other foods
including fried funk, feasts, and hamburgers.

It was then that they decided to rebrand and

change their name to “Jollibee” as it
represents them as a company, and the
people that they cater to – hardworking and
happy..
 The first ever Jollibee branch was in Cubao,
Quezon City which opened in 1975 as a
Magnolia Ice cream parlor. When Jollibee was
incorporated in 1978, there were 7 branches in
Metro Manila. The first franchised outlet of
Jollibee opened in Santa Cruz, Manila in 1979.
Then…
Now

As of May 2019
 1, 150 branches
3 JOHN GOKONGWEI, JR.
 Big John’s life story is no ordinary “rags-to-riches” because he
actually once came from a wealthy clan. His great-grandfather,
Pedro Gotiaoco, was one of the richest men in Cebu in the 19th
century. He came from Fujian province in China and owned a
huge trading company, Gotiaoco Hermanos.

Big John found an interest in the cornstarch business but didn’t

have enough funds. He tried to ask for a loan from several banks
but to no avail. Fortunately, he found the light at the end of the
tunnel when China Bank’s Dr. Albino Sycip gave him a P500,000
loan

With his money, Big John founded his cornstarch manufacturing

company, Universal Corn Products, in 1954. . This, later on,
became Universal Robina Corporation (URC)

Since then, Big John was unstoppable as he built one of the

Philippines’ biggest business empires, the JG Summit.
Top 10 Successful Entrepreneurs in the Philippines Story
Top 10 Successful Entrepreneurs in the Philippines Story
4 SOCORRO C. RAMOS
 Maria Socorro Cancio Ramos was born on 23
September 1923 in Santa Cruz, Laguna. 

Shopgirl in a bookstore, Socorro Ramos started

her career in publishing and retail. At the age of
19, she and her hubby opened National Book
Store in Escolta, dealing children’s books and
academy inventories with a capital of PHP200.

In the 1970s, National Book Store became popular

by selling reprinted versions of foreign textbooks
for 75% lesser than the actual price. Parents and
students loved the idea of being able to purchase
such books for lower costs.
 CECILIO KWOK
5
PEDRO
 Cecilio Kwok Pedro, of Chinese descent, was born on 1953 in the Philippines.

He once headed Aluminum Container, Inc. which was the major supplier of the
collapsible aluminum toothpaste tubes that were formerly used by local manufacturers
of Colgate-Palmolive, Procter and Gamble and the Philippine Refining Company (now
Unilever). However, technological innovations and the environmental concerns over
aluminum materials prompted the multinational companies to make use of the plastic-
laminated toothpaste tubes as an alternative. As a result, Cecilio’s aluminum factory
closed shop in 1985, but this didn’t stop him from exploring other ways to put his factory
equipment into good use.

He decided to compete with the multinational giants by producing locally made

toothpastes and hit them where it would hurt the most — the selling price. He founded the
Lamoiyan Corporation, which became the manufacturer of the first locally produced
toothpastes “Hapee” and “Kutitap” (sparkle). They were sold in the Philippine market at 50
percent lower than the selling price of the well-known foreign brands
6 MARIANO QUE
Mariano Que was a Chinese Filipino businessman best known
for being the founder of the pharmacy chain Mercury Drug

Mariano Que first worked in a drugstore. When he was given

the opportunity, he invested his 100 pesos in the sulfathiazole
tablets or “miracle drug”. He sold his products to the people
by making use of the wooden pushcart. After saving a lot of
money, he was able to built Mercury.

It was made known to the people as selling safe medicines

and opened for 24/7. Mercury, like any other leading drug
store, had many stores nationwide. That was because of the
innovations he made in his products.
The first Mercury Drug store opened in
Bambang in Manila on March 1, 1945.
7 ALFREDO M. YAO
 Alfredo M. Yao is a Filipino-Chinese and a rags-to-riches
businessman who founded the privately held company, Zest-O
Corporation.

Alfredo Yao came from a poor family and became rich due to
hard work and determination. He didn’t finish his education at
Mapua Institute of Technology. He experienced to work in the
printing press and then ventured to this business for 20 years.
Then, he shifted to a juice manufacturing business.

Today, Zest-O was one of the leading juice manufacturers in

the country, in China, New Zealand, Singapore, and many
others.
8 CORAZON D. ONG
On June 25, 1975, Mrs. Corazon Dayro Ong started a
small home business from her kitchen in Valenzuela
making her own meat products.

With a growing family, she decided that her love for

cooking could help augment the family income.

From a homemaker’s dream of providing good food

for her family, Foodsphere has grown to an enterprise
that provides quality products to millions of Filipino
families and helps uplift the Philippine economy. 
 ACTIVITY # 2
Explain the following briefly:
1. What is the role of entrepreneurship in the
economic development?
2. Explain: “You educate a man, you educate
a man. You educate a woman, you
educate a generation.”