Suppose China wages war against India

What India should do

India will determine and evaluate alternatives and
adopt those alternatives to win war against China
What is Strategy
• Strategoes : Art of generalship
Definition of strategy
• Strategy is the determination of goals and objectives of the
origination and adopting courses of actions and allocating resources
necessary for attainment of these goals and objectives
Mintzberg’s 5 Ps of Strategy
Nature of Strategy
• Ongoing process
• Dynamic process
• Multi disciplinary
• Hierarchical ( Top to bottom)
• Future oriented
Types of Strategies
• Corporate Strategy : It is meant for entire businesses in which
company operates
• Business Strategy/ Business Unit Strategy: Strategy meant for
business units which are functioning independently in market.
• Functional Strategy : Strategy meant for various departments
(production strategy, marketing strategy, advertisement strategy, sales
strategy, human resource strategy, inventory strategy, financial
strategy, training strategy, etc. )
Marketing Strategy
• A marketing strategy is a long-term plan for achieving a
company's goals by understanding the needs of customers
and creating a distinct and sustainable competitive
advantage.
Competitive advantage
• Competitive advantage refers to ability of an organization to
produce goods or services better than its competitors.
Competitive advantage 
• Cost leadership strategy: Providing cheap product to the customers at
lowest price with better quality
• Differentiation strategy : Providing unique, different and district
product to the customer in comparison to the competitors
• Focus strategy: identifying small niche market and selling cheap or
differentiated products
Conditions for successful marketing strategy
• Knowing your target audience : Identification of need of the customers
• Proper market segmentation:
• Unique selling proposition: what makes you special
• Situation analysis: Swot analysis
• Objective oriented: marketing strategy should be in line with
organizational objectives
• Identification of competitive advantage:
• Simplicity of the strategy: It should be understood by everybody in
your department
• Flexibility of the strategy : flexible enough to survive in the uncertain
business environment
• Resources deployments: how to utilize available resources effectively
• Comprehensive & consistent : it should be in line with strategies of
other departments
Significance of Marketing strategy
• Strategic planning : having plan in place for both expected and
unexpected situation
• Establish effective distribution:
• Developing financial goal: Planning for sales & controlling expenses
• Developing marketing plan: Expected strategies for your product
• Understanding customers: need identification
• Assist marketing communication: How to connect to target customs
(to Inform to remind to persuade)
• Facilitating optimum usage of resources : use of too many resources
may lead to wastage, usage of too little resources may lead to
opportunity loss