Aryan Oza

SLIDESMANIA.CO
 What Does Coca Cola Do?

Based out of Atlanta, Coca Cola is the world's largest international, non-alcoholic
beverage company. They market, manufacture, and sell beverage concentrates, syrups,
and finished beverages.

They own several other brands such a Fanta, Sprite, Vitamin Water and more.
SLIDESMANIA.CO
 What Does It Sell Internationally?

In only 2 countries in the world is Coke not available: Cuba and North
Korea. The highest sales come from Mexico, the US, Brazil, Canada and the
UK.

A few of Coca Cola's other brands such as Body Armour, Ciel, Peace Tea and
others and only sold domestically.
SLIDESMANIA.CO
 International Sales

66% 34% 34%

International Domestic Of Total Sales come
from Mexico

Coca Cola began selling internationally in 1920. The main reason

for this is that their dometic sales began to slow down.
SLIDESMANIA.CO
 Success Stories
Personalization

Coca-Cola knows that it needs to find a way to communicate with customers on a more personal and local
level. The company's "Share a Coke" campaign, initially launched in Australia had reached over 50
countries. Each country's offerings are tailored to the culture and language of that country.

Free Samples

Despite being a massive brand in the US, internationally most people were not exposed to the product.
SLIDESMANIA.CO

To fix this, the CEO began giving away free sample coupons to anyone who would try a sip of Coke.
This was a massive success. Close to 40M people, all around the world participate in this.