Mercedes benz

Group –
Jaydeep Parmar ​
Group Member
1. Hitakshi Modi
2. Hritik Arora
3. Hrishek Keshri
4. Jaydeep Parmar
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Objective • History
• Business Strategy
• Product
• Entry in India
• Target audience
• Competitors
• Conclusion
 History
Mercedes-Benz was founded in 1926 by Karl
Benz, Gottlieb Daimler, Wilhelm Maybach
and Emil Jellinek, whose daughter Mercedes
is our original namesake.
 Logo says it all
5

The 'three-pointed star' is better

recognised around the world than the
Christian cross.

He Mercedes-Benz star's 3
points represent the
company's drive for
universal motorization  but
each point also has its
individual meaning. The
points represent land, sea,
and air
Business Strategy
• Mercedes-Benz India will own the entire inventory of
cars under this new business model.

• It went on to say that the major duties and

obligations of the Mercedes-Benz franchise partners
(dealers) will be to cultivate the market.

• The company also stated that with the advent of

technology and shifting retail business dynamics
throughout the globe.
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Product

Suv Sedan & Convertibles Electrics

wagons and Roadsters

Future & Coupes G-Wagon

concept
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Market strategy

• It showcased its luxury models to analysts,

investors and selected customers.
• The German carmaker will dedicate 75% of its
investments to top-end vehicles and its
highest-selling segment of "core luxury" C-
Class and E-Class models.
• It said on Thursday, while cutting the number
of entry-level models.
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Entry in India
• Daimler entered the Indian market and
established Mercedes-Benz India Ltd in 1994.
• The company was renamed DaimlerChrysler
India Pvt. Ltd. after the merger of the parent
company Daimler with Chrysler.
•  Mercedes-Benz India is a wholly owned
subsidiary of the Daimler AG.
• Mercedes-Benz India pioneered the luxury
car market in India. The company is
headquartered in Chakan, Pune, Maharashtra.
 brand ambassador

SLOANE STEPHENS YUVRAJ SINGH

Tennis player cricketer
Target Audience
• The target market for the Mercedes Benz
is middle aged people of middle to high
incomes.
• Mercedes-Benz Car target customers are
mostly rich.
• Mercedes Benz does not produce low
prices vehicles because Mercedes Benz
targets rich people.
• Mercedes products also target both
males and females as they design cars to
fit both male and female specifications.
 Mercedes Benz Competitors
There are several brands in the market which are competing for the same set of customers.

• 1. BMW
• 2. Porsche
• 3. Audi
• 4. Volkswagen
• 5. Jaguar
• 6. Ferrari
• 7. Aston Martin
• 8. Volvo
 Conclusion
Present Growth
• Mercedes’ India sales rose more than
40% to 11,242 cars in 2021, coming off
a low of 7,893 during the pandemic-hit
year of 2020. But the carmaker saw
growth of 80% in top-end models such
as the GLS, S-Class and GLS Maybach,
all cars costing more than 10 million
rupees ($131,337).
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