INTERNATIONAL MARKETING

MARKETING MANAGEMENT
DR. SAKINAH SHUKRI
 INTERNATIONAL MARKETING

• international marketing is simply the application of marketing principles to more than one
country How many countries
in this world?

How many language is

in this world?

Top 3 language that is

being used in this
world?
7PS
 INTERNATIONAL MARKETING

• Performance of business activities designed to

• Plan
• Price
• Promote, and
• Direct the flow of a company’s goods and services to consumers or users in more than one
nation for a profit
 Choose a
MARKETING TASK company an
apply their
marketing task
activity ?
• McD
• KFC
• PIZZA HUT
• DOMINOS
• NANDOS
 INDIVIDUAL ACTIVITY

• Question : What will you do if your company wants to enter a new market? (10points)

• Give 10 international company , that goes to a new market . How they entered the market.
 INTERNATIONAL MARKETING IN THE
GLOBAL MARKET
• How company adapts to a new market
• Tolerance of cultural differences:
• Understanding cultural differences and accepting and working with others whose behavior may
be different from yours
• Knowledge of cultures, history, world market potential, and global economic, social, and
political trends
 FEW APPROACHES

• Select individual managers specifically for their demonstrated global awareness

• Develop personal relationships in other countries
• Have a culturally diverse senior executive staff or board of directors