Target Audience For Direct

Sales
Vinay Prakash
Content

• Introduction
• What we are dealing with?
• What we offer?
• Market Analysis
• Observation
• Recommendation
Introduction
…………………………………
Introduction

Vibrill Hospitality is the one-stop solution for planning the best

hotels and resorts for the vacation. Being one of the top holiday
planners in India, Vibrill provides top-notch and luxurious stays
across the country as well as abroad. Vibrill has partnered with many
lavish resorts, hotels and make our backpackers feel at ease.
Explore different national and international destinations without
worrying about anything with our hassle-free services. From
selecting the destination to accessing a luxury hotel we have
everything under control. Overall pocket-friendly vacation
experiences are all now at your fingertips, with the website of Vibrill
Hospitality Services.
What we are dealing with?
…………………………………………
We are dealing in …..

1. We are dealing with families and married couple.

2. The client age should fall between 30 to 65.
3. The should have a car whose worth is at least more
than 5lac.
4. Income of client should have at least 50k per month.
5. Last trip.
What we offer?
…………………………………………
We are offering…..

1. Gold
5 year’s membership

2. Diamond
10 year’s membership

3. Platinum
25 year’s membership
Market Analysis
…………………………
Analysis
• In today scenario, India is leading the world with population of
1.42 billion.
• According to census of 2021 around 68% of the total population
fall under age between 15-64, around 25% population fall under age
0-14 and rest group in 8%.
• In India around 80% woman of age between 20 to 30 got married
and around 40% men of age between 25 to 30 got married.
• In financial year of 2019, Uttar Pradesh has the highest number of
couples with approx. 39 million followed by Maharashtra 24
million, West Bengal 20.37 million and so on.
Analysis
• According to the report of NFHS only 9% of families or households own
cars of total population.
• Around 61% families or households own bikes. Apart from this around 5to
10% families have superbikes whose worth starting from 4 lac to more
than 30 lac.
• In India there are currently 21 super bikes models offered with the most
popular ones being Kawasaki Ninja H2R (Rs 80 lac approx.),Kawasaki
Ninja ZX-10R(Rs 17 lac approx.)and Kawasaki Z900 (Rs 9 Lac).
2022 Annual Sales Report - Superbikes & imported motorcycles
Observation
…………………………
Observation
As per the report and calculation I have observed that their is a huge
age gap between 25-30.
The report of NFHS says that the average age of marriage in India is
between the age of 25 to 30.
In today’s scenario most of the youngster’s have the passion of
travelling and they love to live luxurious life. They prefer superbikes
rather than a car which is also more expensive than car’s.
Observation
A survey in 2020-21 by PRICE(People Research on India’s Consumer
Economy) says that around 1.9 million youngster are those who earn
2cr per annum.

Maharashtra is the richest state with 6.4 lakh youngster who earn 2cr
per annum followed by Delhi with 1.81 lakh, Gujarat with 1.41 lakh
and so on.
Recommendation
…………………………
Recommendation
We should target to the couple who are newly married and fall under
age 25 to 30.
Apart from car we should also target to those clients who own
superbikes and whose worth is at least Rs 5 Lac.
Client last trip should not be given as a priority.
We should target superbikes client as per the location.
.

“Either you runs the day

or
the day you “

Thank You