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MCSHANE

VON GLINOW

Organizational

BEHAVIOR

C H A P T E R
T W O

Individual Behavior and Learning

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The McGraw-Hill Companies, Inc. 2000

MCSHANE

VON GLINOW

Organizational

BEHAVIOR

Assessing Competencies at EMC


When EMC was about to dramatically expand its work force, an executive team at the enterprise storage products firm developed an Employee Success Profile. This list of generic competencies represented the traits of successful employees, such as goal-orientation and integrity.

Courtesy of EMC Corp.

Irwin/ McGraw-Hill

The McGraw-Hill Companies, Inc. 2000

MCSHANE

VON GLINOW

Organizational

BEHAVIOR

Model of Individual Behavior


Role Perceptions Motivation Individual Behavior and Performance Situational Contingencies

Ability

Irwin/ McGraw-Hill

The McGraw-Hill Companies, Inc. 2000

MCSHANE

VON GLINOW

Organizational

BEHAVIOR

Types of Work-Related Behaviors


Joining the organization Remaining with the organization Maintaining work attendance Performing required job duties Exhibiting organizational citizenship

Irwin/ McGraw-Hill

The McGraw-Hill Companies, Inc. 2000

MCSHANE

VON GLINOW

Organizational

BEHAVIOR

Definition of Learning
A relatively permanent change in behavior (or behavior tendency) that occurs as a result of a persons interaction with the environment.

Irwin/ McGraw-Hill

The McGraw-Hill Companies, Inc. 2000

MCSHANE

VON GLINOW

Organizational

BEHAVIOR

Behavior Modification
We operate on the environment
alter behavior to maximize positive and minimize adverse consequences.

Operant versus respondent behaviors Law of effect


likelihood that an operant behavior will be repeated depends on its consequences

Irwin/ McGraw-Hill

The McGraw-Hill Companies, Inc. 2000

MCSHANE

VON GLINOW

Organizational

BEHAVIOR

A-B-Cs of OB Modification
Antecedents
What happens before behavior

Behavior
What person says or does

Consequences
What happens After behavior

Example
Attendance bonus system is announced Employee attends scheduled work Employee receives attendance bonus

Irwin/ McGraw-Hill

The McGraw-Hill Companies, Inc. 2000

MCSHANE

VON GLINOW

Organizational

BEHAVIOR

Contingencies of Reinforcement
Consequence is Introduced Behavior Increases/ Maintained Positive reinforcement No Consequence Consequence is Removed Negative reinforcement

Behavior Decreases

Punishment

Extinction

Punishment

Irwin/ McGraw-Hill

The McGraw-Hill Companies, Inc. 2000

MCSHANE

VON GLINOW

Organizational

BEHAVIOR

Schedules of Reinforcement
Continuous reinforcement Fixed interval Variable interval Fixed ratio Variable ratio

Irwin/ McGraw-Hill

The McGraw-Hill Companies, Inc. 2000

MCSHANE

VON GLINOW

Organizational

BEHAVIOR

OB Modification Limitations
Cant reinforce nonobservable behavior Reinforcer tends to wear off Variable ratio schedule is a form of gambling Ethical concerns about perceived manipulation

Irwin/ McGraw-Hill

10

The McGraw-Hill Companies, Inc. 2000

MCSHANE

VON GLINOW

Organizational

BEHAVIOR

Learning through Feedback


Any information about consequences of our behavior Clarifies role perceptions Corrective feedback improves ability Positive feedback motivates future behavior

Irwin/ McGraw-Hill

11

The McGraw-Hill Companies, Inc. 2000

MCSHANE

VON GLINOW

Organizational

BEHAVIOR

Multi-Source (360 Degree) Feedback


Supervisor Customer Project leader

CoCo-worker

Evaluated Employee

CoCo-worker

Subordinate Subordinate

Subordinate

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The McGraw-Hill Companies, Inc. 2000

MCSHANE

VON GLINOW

Organizational

BEHAVIOR

Giving Feedback Effectively


Specific

Relevant

Effective Feedback

Frequent

Credible

Timely

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The McGraw-Hill Companies, Inc. 2000

MCSHANE

VON GLINOW

Organizational

BEHAVIOR

Social Learning Theory


Behavioral modeling
Observing and modeling behavior of others

Learning behavior consequences


Observing consequences that others experience

Self-reinforcement
Reinforcing our own behavior with consequences within our control

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The McGraw-Hill Companies, Inc. 2000

MCSHANE

VON GLINOW

Organizational

BEHAVIOR

Learning at International Forest Products


At International Forest Products Ltd., employees receive hands-on, just-intime learning from coworkers on the job site, not just in the classroom.
Courtesy of International Forest Products Ltd.

Irwin/ McGraw-Hill

15

The McGraw-Hill Companies, Inc. 2000

MCSHANE

VON GLINOW

Organizational

BEHAVIOR

Learning Through Experience


Benefits of experiential learning
Helps acquire tacit knowledge/skills Allows implicit learning

Practicing experiential learning


Reward experimentation Recognize mistakes as part of learning Action learning -- investigating a real problem

Irwin/ McGraw-Hill

16

The McGraw-Hill Companies, Inc. 2000

MCSHANE

VON GLINOW

Organizational

BEHAVIOR

C H A P T E R
T W O

Individual Behavior and Learning

Irwin/ McGraw-Hill

17

The McGraw-Hill Companies, Inc. 2000

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