SPECIAL PURPOSE ADVERTISING

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M R S . G R A C Y D ' S O U Z A , A S S I S TA N T P R O F E S S O R J . M . PAT E L C O L L E G E O F C O M M E R C E
 POLITICAL ADVERTISING

It is the form of campaigning used by political candidates to reach and

influence voters.
Types – introducing new schemes launched by the party\
voicing party’s opinion on

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M R S . G R A C Y D ' S O U Z A , A S S I S TA N T P R O F E S S O R J . M . PAT E L C O L L E G E O F C O M M E R C E
 ADVOCACY ADVERTISING

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M R S . G R A C Y D ' S O U Z A , A S S I S TA N T P R O F E S S O R J . M . PAT E L C O L L E G E O F C O M M E R C E
 RETAIL ADVERTISING

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M R S . G R A C Y D ' S O U Z A , A S S I S TA N T P R O F E S S O R J . M . PAT E L C O L L E G E O F C O M M E R C E
 INSTITUTIONAL ADVERTISING

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M R S . G R A C Y D ' S O U Z A , A S S I S TA N T P R O F E S S O R J . M . PAT E L C O L L E G E O F C O M M E R C E
 FINANCIAL ADVERTISING

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M R S . G R A C Y D ' S O U Z A , A S S I S TA N T P R O F E S S O R J . M . PAT E L C O L L E G E O F C O M M E R C E
 PRIMARY & SELECTIVE
ADVERTISING

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M R S . G R A C Y D ' S O U Z A , A S S I S TA N T P R O F E S S O R J . M . PAT E L C O L L E G E O F C O M M E R C E
 COMPARATIVE ADVERTISING

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M R S . G R A C Y D ' S O U Z A , A S S I S TA N T P R O F E S S O R J . M . PAT E L C O L L E G E O F C O M M E R C E
 PRO-BONO /SOCIAL ADVERTISING

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M R S . G R A C Y D ' S O U Z A , A S S I S TA N T P R O F E S S O R J . M . PAT E L C O L L E G E O F C O M M E R C E