HCL provides an e-commerce solution that increases site traffic and sales

BACKGROUND
 A leading provider of e-commerce solutions [enabling retailers, branded manufacturers, entertainment companies and professional sports organizations operate e-commerce businesses], joined hands with HCL to develop an ecommerce solution to increase site traffic and sales The scope of work included designing and developing the website with ecommerce technology, hosting, order fulfillment, customer service, merchandising and order management, online merchandising, customer relationship management and online marketing

CHALLENGES / OBJECTIVES
The challenges were three-fold: at engagement, application and operational levels.  Engagement: Initial hesitation on the part of our client to offshore; the cyclic nature of the business; a primarily staff augmentation model with the need for quick ramp up/down; and scattered software development processes  Application: Scant documentation existed; stringent application availability SLAs; non-modular code base; highly parameterized application; restricted access to database environments; need for improving user experience  Operations: Setup of an Offshore Development Center with VPN connectivity; bridging the cultural divide; 24x7 production support; enhancing website traffic/ratings and boosting sales

SNAPSHOT
ODC; Application Migration, Application Development, Testing Planning, Scripting, Automation; Resource Augmentation  Technologies: JAVA/J2EE, Oracle, HTML, XML, PL/SQL, CSS, JavaScript, Apache Velocity, AS/400, Data Warehousing  Methodologies: RUP, Scrum, Agile, Waterfall  IPs / Frameworks: Struts, Spring, Apache Tiles, Mule ESB, Ibatis, Hibernate, JDA MMS

 Vertical: Retail & CPG  Service Areas: 24/7 Application Support through an

THE SOLUTION
HCL entered into a relationship with this client in 2004 and has evolved a stable onshore-offshore model along with the many innovative e-commerce solutions that has helped the company in its multi-dimensional growth The search engine optimization initiative led to:  Increased site traffic (the page appears among the top 3 search results) and site ratings  Increased sales (as a site user usually clicks on the top 3-5 displayed results) HCL improved user experience by providing business functions for:  Search, Flexible Shipping, Enhanced Order Emails, and In-Store pickup HCL enhanced sales through functionalities like:  Gift finder service and creating wish lists for specific dates and events  Complete multi-channel integration  A database independent Test Framework HCL is assisting in migrating legacy architecture onto new modular architecture, by:  Providing complete ownership while launching websites on the new architecture  Providing data migration and Sterling DOM implementation services

RESULTS / BENEFITS
     Improved Go-to-Market time [the new site was launched in 2 weeks as against 3 months as per plan] Handled aggressive ramp ups/downs and adapted to changing customer dynamics, which resulted into greater customer satisfaction Improved SLAs - System availability at more than 99.5% uptime; Average SLAs to resolve PS tickets reduced from 6.5 days to 3.5 days Improved Knowledge Management - Reduced on-boarding time for new joinees from 6 or 8 weeks to just 4 weeks, and documented key business processes Provided framework-based testing; Developed a database independent Test Framework with JSON [ Prior to the implementation of this framework, projects were usually delayed as it was difficult to get test data from partners. This framework has helped our client complete all projects on schedule and within budget, leading to its own customers being satisfied] The automation of Regression Test Cases reduced testing efforts by 50% Provided deep domain and applications expertise - resources turnover rate remained below 10%

 

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