Apex Institute of Engineering

DEPARTMENT OF AIT - CSE

B.E. CSE with Specialization in BDA

21CST290- Business Intelligence

By: Dr. Amit Vajpayee (E14118)

Lecture -1,2,3,4
Lecture 1 Understanding the business environment 
Lecture 2 What is Business Intelligence? DISCOVER . LEARN . EMPOWER
Lecture 3 Business Intelligence Segments - Understanding 1
Lecture 4 Difference between Information and Intelligence
Chapter Course Objectives

The course aims to:

Understand the concept of business intelligence.
1. Understand the importance of data visualization.
Design and develop a micro strategy in intelligence.

Chapter Course Outcomes

CO1: Comprehend business intelligence
CO2: Analyse datasets using data visualization tool
CO3: Design strategic approaches in business
CO4: Explain different BI Tools
1. CO5: Apply various BI Tools in Real-Time Problem Solution

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Conclusion

By above example we can conclude that Cloud Computing is defined as

storing and accessing of data and computing services over the internet.

It doesn’t store any data on your personal computer.

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 Understanding the business environment
• The business environment (climate) is constantly changing, and it is becoming more
and more complex.
• Organizations, private and public, are under pressures that force them to respond
quickly to changing conditions and to be innovative in the way they operate.
• Such activities require organizations to be agile and to make frequent and quick
strategic, tactical, and operational decisions, some of which are very complex.
• Making such decisions may require considerable amounts of relevant data,
information, and knowledge. Processing these, in the framework of the needed
decisions, must be done quickly, frequently in real time, and usually requires some
computerized support.

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The Business Pressures-Responses-Support
Model
The Business Pressures-Responses-Support Model, as its name indicates, has three
com- ponents:
• business pressures that result from today's business climate,
• responses (actions taken) by companies to counter the pressures (or to take
advantage of the opportunities available in the environment),
• and computerized support that facilitates the monitoring of the environment and
enhances the response actions taken by organizations.

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6
The Business Environment

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Information Systems Support For Decision
Making
• Group communication and collaboration
• Improved data management
• Managing giant data warehouses and Big Data.
• Analytical support
• Overcoming cognitive limits in processing and storing information.
• Knowledge management
• Anywhere, any time support

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 Business Intelligence (BI)
Business intelligence (BI) is an umbrella term that combines architectures, tools, data- bases,
analytical tools, applications, and methodologies. It is, like DSS, a content-free expression, so it
means different things to different people. Part of the confusion about BI lies in the flurry of
acronyms and buzzwords that are associated with it (e.g., business performance management
[BPM]). Bi's major objective is to enable interactive access (sometimes in real time) to data, to
enable manipulation of data, and to give business managers and analysts the ability to conduct
appropriate analyses. By analyzing historical and current data, situations, and performances,
decision makers get valuable insights that enable them to make more informed and better
decisions. The process of BI is based on the transformation of data to information, then to
decisions, and finally to actions.

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A Brief History of Bl

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The Architecture of Bl

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Lecture 1.3 Business Intelligence
Segments/components - Understanding

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The Major Components of Business
Intelligence (BI)
• OLAP (Online Analytical Processing)
• Advanced Analytics or Corporate Performance Management (CPM)
• Real-time BI
• Data Warehousing
• Data Sources

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 Why Business Intelligence Matters
Business Intelligence helps business leaders use data in ways that are meaningful and
powerful. Utilizing the tools derived from BI components, organizations can better
leverage data for competitive advantages. Used properly, the data can drive business
decisions that can proactively respond to market trends and other external factors. While
businesses today collect and store copious amounts of raw data, few are actually
harnessing the power of that data to drive business insights and transformations. The only
true constant in business is that it’s always changing. Business Intelligence provides
methodologies and tools for today’s business leaders to change effectively and lead their
organizations with fact-based decisions and a more holistic view of growth potential.

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 Information vs Intelligence
Difference between information and intelligence is distinct in their definitions and meanings,
but it is an interesting topic to discuss as they are two interrelated subjects. Both terms,
information and intelligence, function as nouns in English language. Information is data or
knowledge of something learned or gained from somewhere. Intelligence, on the other hand,
can be defined as the ability to comprehend, understand, logic, memory planning, etc.
Information is available everywhere to anybody, but intelligence could be different from one
person to another. However, both terms have an interrelationship with each other. Information
may help to increase the level of intelligence in a person.

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What does Information mean?

Information is data that contain a message or knowledge of something and also it

can be shortened as “info” as well. Everything a person knows can be regarded as
knowledge and this knowledge is usually in the form of information.

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What does Intelligence mean?

Intelligence can be defined as the intellectual capacity of a human being or any

other species. As mentioned above, intelligence is one of the main requirements to
have access to different information. Intelligence is usually characterized by the
ability to perceive something, understanding, logical thinking and self-awareness,
etc. Due to intelligence, human beings gain the cognitive ability to learn and to
analyze various things.

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What is the difference between
Information and Intelligence?
When we consider about both terms, we see an interrelationship between them.
• Information is available to any person, anywhere in the world equally.
• In contrast, intelligence is something innate to humans and the level of intelligence
varies from one person to another.
• Information collection of a person depends on the level of that person’s
intelligence. In that sense, there is an interrelationship between the two terms.

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Text Books:- 
Sherman, Rick.(2015).Business Intelligence Guidebook: From Data Integration to Analytics, Morgan
Kauffman.
Maheshwari, Anish, K. (2015). Business Intelligence and Data Mining, Business Expert Press.

Reference:
Moss, Larissa, T( 2020). Business Intelligence Roadmap: The Complete Project Lifecycle for
Decision-Support Applications, Addison-Wesley Information Technology Series
Howson, Cind, (2020). Successful Business Intelligence, Mc Graw Hill.

Research Papers:-
1) Negash, Solomon, and Paul Gray. "Business intelligence." Handbook on decision support systems
2. Springer, Berlin, Heidelberg, 2008. 175-193.
2) Luhn, Hans Peter. "A business intelligence system." IBM Journal of research and development 2.4
(1958): 314-319. 

Video Link:-
https://www.youtube.com/watch?v=hDJdkcdG1iA
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THANK YOU

For queries
Email: amit.14118@cumail.in
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