Social media as a means of business communication

Presented By –
Nupur Malhotra
Jayant
Neha Singh
Manish
Piyush Kumar

Section - C
 Business Communication

• Communication is an essential element in the success of any business.

• The process of transferring information from one person to another, within and outside the
business environment, is termed  ‘Business Communication.’
 Social Media

• Social media is a collective term for websites and

applications that focus on communication,
community-based input, interaction, content-
sharing, and collaboration.

• Some popular examples of general social media

platforms include LinkedIn, Twitter, and
Facebook.
 Role of Social Media in Business Communication

1. Wider reach: People from different demographics, cultures, niches, etc., can gather at the same place to
discuss thoughts and ideas.

2. Customer service: The best thing about using social media as a platform for customer service is that people
don’t have to wait by the phone for an individual to answer. 

3. Putting out promotional content: Give the audience a reason to engage with your social media pages.

4. 24/7 online presence:  People can discuss their ideas, provide feedback or even ask questions about the
products and services to get instant answers. 

5. Collaborations: When any two brands collaborate and campaign, the news spreads like wildfire on social media
channels. People rush to check out the new products birthed by their partnership. 
 Business Applications of social media

1. LinkedIn