IDENTIFICATION

1. Example: How much can the supplier

comfortably provide and what is its
maximum?
 IDENTIFICATION

2. As indirect taxes and subsidies rise and

fall, households will be encouraged or
discouraged from spending.
 IDENTIFICATION
3. This is an over time spending on
certain items that are ‘in fashion’
increase relative to those that go out of
fashion.
 IDENTIFICATION

4. It can be broken down into a number

of categories, covering major spending
items such as transport, food, fuel,
holidays and clothing.
 IDENTIFICATION

5. As the prices of certain goods and services

rise in relation to
others, household spending will adjust.
 IDENTIFICATION

6. It is the most important part of

aggregate demand.
 IDENTIFICATION

7. Example: How quickly does the

supplier expect payment and method of
payment?
 IDENTIFICATION

8. If households are confident, and have

positive expectations about the future,
current spending can rise.
 IDENTIFICATION

9. These are the targets that the suppliers will

need to meet.
 IDENTIFICATION

10. Consumers’ are more likely to

respond to material that connects on an
emotional level, and surprise combined
with repeated episodes of joy or humor is
effective.
 IDENTIFICATION

11. Example: Does it normally deal with

businesses of your size?
 IDENTIFICATION

12. The key is to make sure your

products meet the expectations of
consumers.
 IDENTIFICATION

13. Example: Does it have good cash

flow and strong balance sheet?
 IDENTIFICATION

14. To have a more general effect on

consumer behavior is to offer ways of
acting in a
socially responsible manner.
 IDENTIFICATION

15. A successful business influences the

to encourage them to buy its products.
 ENUMERATION

16-21. DETERMINANTS OF
SPENDING
 ENUMERATION

22-32. WAYS TO CONSIDER IN

SELECTING THE RIGHT SUPPLIER
 ENUMERATION

33-36. Factors Affecting Household

Spending
 ENUMERATION

37-40. common factors that have the

potential to cause marked shifts in
sentiment