Section - C

Introduction about the company

 John Keells Holdings PLC (JKH) is Sri Lanka's biggest publicly

traded corporation.

 The John Keells Group of enterprises has been around for more
than 150 years, and the Group has been a major contributor to
and a cornerstone of both the Sri Lankan economy due to its
many innovations and strategic collaborations that have made it
a market leader in several sectors
Business Intelligence: how it influences decision
making at john Kells

 Trendspotting- ERP software's may predict market trends by

monitoring corporate activities. This data is evaluated alongside
other data, including market data.

 Set achievable goals- Market analysis without internal

considerations would fail your organization. If the industry has
done well, a company leader will wonder why their firm has
grown little.
Contd….

 Enjoy the benefits of open information - A company's credibility is

crucial for luring investors and maintaining its stability, but only if
it is based on accurate information.

 In terms of the bottom line, the marketing division benefits. Their

marketing and promotional yields may be analyzed using this
tool. In addition, it enables more nuanced expenditure
management, resulting in higher return on investment.
Contd….

 Business intelligence helps salespeople locate the optimal route,

best practices, customer acquisition cost and duration, process
optimization, and year-by-year turnover and sales analysis.

 Business intelligence helps HR manage employee turnover,

attrition, recruiting, and more.
Legal concerns associated with business
intelligence

 Safeguarding Personal Information:

• Data, including individuals' names, addresses, and payment
information, is collected and analyzed using BI tools.
• The General Data Protection Regulation (GDPR), the California
Consumer Privacy Act (CCPA), and local data protection
legislation in Sri Lanka all need JKH to maintain compliance.
• What data they are collecting, why they are collecting it, and how
it will be used should all be made clear.
Contd….

 The Right to One's Own Ideas:

• The appropriate rights may not be obtained before copyrighted items, like
as photographs or text, are used by BI tools.
• While using BI tools, JKH must thus take precautions to guarantee that they
do not violate any ip rights rights in any way.
 Accurate Data:
• Business intelligence applications can only draw useful conclusions from
complete datasets.
• When business intelligence (BI) systems employ wrong or insufficient data,
the results may be disastrous. JKH must make sure the information they
are utilizing is correct and trustworthy.
Contd….

 Discrimination
• Certain business intelligence (BI) systems may unwittingly use
algorithms or models that target particular demographics on the
basis of race or gender.
• Businesses must check that their business intelligence (BI) tools
don't promote prejudice or violate anti-discrimination regulations.
Contd….

 Security
• Protection against illegal access and theft is essential for
business intelligence tools, since they may be used to hold
confidential information like financial records or trade secrets.
• Managers and workers in charge of these systems have a legal
and ethical obligation to check that their business intelligence
tools are safe and up to code.
BI tools of competitors

Hayleys Aitkenspence
Quliksense Tableau
Sisense Oracle BI
Domo Cognos analytics
BI tools of John Kells
SAP business objects
• JKH using this to complete documentation, in-depth evaluation,
and dynamic visualization of data.
• The platform is primarily concerned with areas like customer
relationship management (CRM), digital supply chain, enterprise
resource planning (ERP), and others.
Contd….
 Datapine
• JHK using this BI tool to even non-technical individuals would have
an easier time navigating the difficult process of data analytics
thanks to this tool. (anshitaagarwal, 2023)
Contd….
 SAS Business intelligence
This is using at JKH for Use data and analytics to facilitate educated
decision making about their company. (anshitaagarwal, 2023)
Benefits of adapting competitors BI
tools
 QlikSense
• This will help JKH to engine for associative analytics that is one
of a kind, artificial intelligence that is highly developed, and a
cloud platform with excellent performance all add to its allure.
(anshitaagarwal, 2023)
Contd….
 Sisense
• This will aid JKH to Manage massive and complicated datasets, as
well as analyze and visualize this data, all without involving IT staff.
(anshitaagarwal, 2023)
Contd….
 Oracle BI
• JKH will benefit by using this by analyze massive amounts of
data with this solution since it is highly dependable even when
dealing with sources other than Oracle.
• Archiving of data, versioning of data, a self-service portal, and
alerts and notifications are very important additional features.
Conclusion

 Business intelligence is crucial. BI analyzes external market data

to reveal company trends.
 It also helps companies make smart business choices by
evaluating data from sales, marketing, supply chain, inventory,
manufacturing speed, and more.
 BI solutions may help firms find the best ways to expand and
engage with their target market, as well as identify security and
risk management vulnerabilities.
References

 anshitaagarwal, 2023. Advantage & Disadvantage of Application Software. [Online]

Available at: https://www.geeksforgeeks.org/advantage-disadvantage-of-application-
software/
[Accessed 06 April 2023].
 Denver, 2023. How to Classify Your Processes to Structure Your Business Process
Architecture. [Online]
Available at: https://www.viewpoint.co.za/blog/how-to-identify-three-types-of-
processes-in-your-organisation/#:~:text=Support%20processes%20are%20enabling
%20processes,infrastructure%20required%20by%20primary%20processes.
[Accessed 06 April 2023].
 Haije, E. G., 2022. Top 15 Business Intelligence Tools in 2022: An Overview. [Online]
Available at: https://mopinion.com/business-intelligence-bi-tools-overview/
[Accessed 06 April 2023].