PRODUCT OR COMMODITY APPROACH

Sources of supply of
Demand for cotton
cotton

Transportation methods Packaging Branding

 INSTITUTIONAL APPROACH

Manufacturers Wholesalers

Agents/Distributors
Retailers
 MARKETING PROCESS UNDER INSTITUTIONAL APPROACH

Concentration Equalisation Dispersion

 FUNCTIONAL APPROACH

Buying Selling Storage

Grading Financing Risk taking

 LEGAL APPROACH

Sale of Goods Act Common Carriers Act

ECONOMIC APPROACH

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DEMAND AND SUPPLY

VALUE AND PRICE
DECISION –MAKING OR MANAGEMENT APPROACH
SYSTEMS APPROACH
SOCIAL APPROACH
HOLISTIC APPROACH

Holistic marketing is all about considering your

whole business as one interconnected entity,
and using that mindset to establish your
strategy. Like the human body, your business
has different parts, but it’s only able to
function properly when all those parts work
together towards the same objective.