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  • Case Study Questions

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    bilal bashir
    8 views3 pages
    This document contains two case study assignments related to integrated marketing communications campaigns - one analyzing Cunard Line Ltd.'s marketing approach, and another evaluating Ariel's #ShareTheLoad campaign. Students will work in groups to discuss the Cunard case study in class and complete a written assignment analyzing Ariel's campaign.

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    Case study questions

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    This document contains two case study assignments related to integrated marketing communications campaigns - one analyzing Cunard Line Ltd.'s marketing approach, and another evaluating Ariel's #ShareTheLoad campaign. Students will work in groups to discuss the Cunard case study in class and complete a written assignment analyzing Ariel's campaign.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views3 pages

    Case Study Questions

    Uploaded by

    bilal bashir
    This document contains two case study assignments related to integrated marketing communications campaigns - one analyzing Cunard Line Ltd.'s marketing approach, and another evaluating Ariel's #ShareTheLoad campaign. Students will work in groups to discuss the Cunard case study in class and complete a written assignment analyzing Ariel's campaign.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Case study questions

    In-class
    discussion

    Cunard Li
    ne Ltd.: M
    anaging In
    tegrated M
    arketing C
    ommunicat
    ions
    Group
    assignment

    Ariel's #Share
    TheLoad: Inte
    grated Marketi
    ng Communica
    tion Campaign

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