June 2021: Map For Sap Business Bydesign Marketing & Sales

June 2021
MAP for SAP Business ByDesign Marketing & Sales

From content, campaigns, pictures to social media
Paulo Almeida, Head of SAP Business One and SAP Business ByDesign Marketing SAP Global Marketing
June 2021 - Version 1.0
PUBLIC
News of the month
• CMI How to Win Against TOTVS with SAP SME Solutions
• What is SAP Business ByDesign?
• What is SAP Business ByDesign?
• SAP for the Midmarket
• SAP for the Midmarket
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 2

“ New ideas need audiences
like flowers need bees. No
matter how bright and
colorful, they will die unless
others work to spread them.
”

Overview of content
 SAP Business ByDesign - Choosing a Cloud ERP
SAP Content
 SAP Business ByDesign Momentum Campaign
 SAP Business ByDesign Branding
 SAP Business ByDesign Fast Facts Post-Sale Customer Marketing
 SAP Business ByDesign by the numbers / April 2020  Engage Your SAP Business ByDesign Customers
 Default Global Solution Positioning  Optimize your SAP Business ByDesign Customers
 Positioning Portfolio  Expand Your SAP Business ByDesign Customers
 Intelligent Enterprise Other Resources in Virtual Agency
 Alexa Meets SAP Business ByDesign video  SAP Business ByDesign Web Page Syndication
 SAP Business ByDesign Mobile App video  SAP Business ByDesign | Partner Sales DiGi Pack. What is it?
 SAP Business ByDesign Introduction Sales Collaterals
 SAP Business ByDesign Solution Brief  Sales Collaterals
 SAP Business ByDesign Solution Card
 INFOGRAPHIC: A Single, Intelligent Cloud ERP Solution for Fast-Growing Businesses
 SAP Business ByDesign - Run the Way You Want To On the Cloud
 Partner Sales Reference (Industry Booster Kits & Sales Playbook)
 SAP Business ByDesign - Welcome to the cloud
 SAP Business ByDesign brochure PDF creator  Professional Services Industry Assets
Positioning for Competition  SAP Business ByDesign – Partner Package Finder
 Competitive Market Intelligence  Public Sector Solution Brief
 Solution Comparison  SAP Business ByDesign Event-in-a-box
 IDC Infographic sponsored by SAP  SAP Business ByDesign Flag Challenge 2019
 CMI How to Win Against TOTVS with SAP SME Solutions  Customer Kit
Campaigns, Sales Collaterals, and Demos  Free Guided Tour
 SAP Business ByDesign Partner Recruitment Campaign  SME Innovation Program
 Customer Kit SAP Business ByDesign customer reference stories
 Free Guided Tour  Customer Testimonial Overview Videos
 Digitalization for Your Business  SAP Business ByDesign Success Stories
 SAP Business ByDesign Success Portal
Marketing Resources & Campaigns in Virtual Agency  SAP Business One Success Stories – Customer Release Forms
 SAP Virtual Agency Campaigns
Social Media & Digital Marketing
Virtual Agency Campaigns available
 Social Media Handles– Applicable to SAP Business ByDesign
 SAP Business ByDesign Campaigns in Virtual Agency- Customer lifecycle
 SAP Business ByDesign Demand Generation Campaigns Summary  2020 Partner Digital Academy: Partner Programs
 SAP Business ByDesign Intelligent Enterprise  Social Selling Partner Training– Becoming a Social Selling Pro

SAP Content
SAP Business ByDesign Branding
SAP Business ByDesign Logo

This is an exception. Typically we do not create product logos as we The registered trademark symbol DOES NOT need to be included on the Download
have a Masterbrand strategy. following:
SAP Business ByDesign logos
• SAP Business One owned web site
• Only use the SAP Business ByDesign logo when communicating about
• Merchandise
the product(s).
• In SAP-led touchpoints, always the SAP Business ByDesign logo in The registered trademark symbol DOES need to be included on the
SAP templates. Always include the SAP corporate logo as following:
endorsement within an asset (refer to recommended approach).
• Non-SAP owned web sites and social media
• DO NOT lock-up the SAP corporate logo with the SAP Business
ByDesign logo .
• Events
• All text descriptions should use the full product names (SAP Business
ByDesign).
• SAP partners that have a signed partnership agreement to sell or
implement SAP Business ByDesign can use the logo in addition to their
SAP partner logo to communicate their specific services or offerings.
• If the touchpoint you're developing doesn't pertain to SAP Business
ByDesign, then DO NOT include the logo.
• The design of the SAP Business ByDesign logo shouldn’t be used or
applied to other product names within the SAP portfolio.

SAP Business ByDesign Fast Facts
• More than 250K of SAP’s customers (378K) are small and midsize businesses
• The majority of SAP customers are coming through partners and other channels
• SAP Business ByDesign runs in more than 150 countries worldwide
• Ideal solution for midsize businesses with between 50 - 1500 employees (5 user minimum)
• Minimum implementation time between 8 - 12 weeks
• Deployed in 136 countries and localized in 20+ 12 languages
• More than 10 years’ experience of delivering ERP in the cloud
Download FastFacts SME Q1 2021.pdf
Download SAP Corporate Fact Sheet

SAP Business ByDesign by the numbers / April 2020
1BN (+29%) FIN Documents
46M (+24%) Sales Orders
9,742 (+36% 149 countries 2.2M (+37%) Projects
where ByD is 9.2M (+26%) Production Orders
YoY) businesses 83.2M (+34%) Customer Invoices
used
83M (+33%) Time Recordings
200+ software 21 SAP

solution partners delivered 5 to 10.000
countries with users per single
with 8,035
13 languages ByD system
(+31%) add-on
solutions
Able to fully 250 value

added partners
process 35,000 worldwide
invoices/ 20
items, per hour

Intelligent Enterprise
powered by SAP Business ByDesign
THE INTELLIGENT ENTERPRISE

features 3 KEY COMPONENTS:
Intelligent Suite Thought leadership
SAP
From Revolution to Innovation:
AI and the Intelligent ERP
Forbes
How AI will help elevate the huma
Digital Platform n workforce
IT Pro Portal
AI is the key to attracting future tal
ent not replacing it
Intelligent Technologies Digitalist

The Future of Midsize Companies
Belongs to Intelligent Operations
Download Pitch Deck

Alexa Meets SAP Business ByDesign
Next-generation user experience will be dominated by Natural

Language Processing and digital assistants. With the future in
mind, SAP Business ByDesign has these capabilities built in.
Watch video

SAP Business ByDesign Mobile: Analytics, Self-Service and CRM
Overview on the SAP Business ByDesign smart phone apps

on iOS and Android.
Watch video

SAP Business ByDesign Introduction
SAP Business ByDesign

A complete cloud solution built to power your business
SAP Business ByDesign gives fast-growing, mid-market businesses the Cloud ERP
platform to turn growth potential into real results. The end to end business suite unifies
all core functions bringing together powerful analytics and best business processes fine-
tuned using SAP expertise.
Download the complete V

alue Proposition and Mess SAP Business ByDesign:
aging Framework A complete cloud solution bu
ilt to power your business

Solution Brief Brochure Look and feel
SAP Business ByDesign gives

fast-growing, mid-market
businesses the Cloud ERP
platform to turn growth potential
into real results. The end to end
business suite unifies all core
functions bringing together
powerful analytics and best
business processes fine-tuned
using SAP expertise.
Download English version
Download Italian version
Download Spanish version
Download French version
Download Netherland version
Download Czech version

SAP Business ByDesign Solution Card
End-to-end business suite for SMBs from SAP Business ByDesign
Download English version Download Finnish version
Download French version Download Norwegian version
Download Spanish version Download Swedish version
Download Italian version Download Lithuanian version
Download Danish version Download Estonian version
Download Dutch version Download Latvian version
Download German version

Run the Way You Want To On the Cloud - video
Discover how SAP Business ByDesign can bring cohesion

and control across your subsidiaries or branches.
Watch the video here
Downloadable link Spanish
Downloadable Link French

Downloadable Link Italian
Downloadable Link English
Downloadable Link German

SAP Business ByDesign video
Welcome to the cloud
Subtitled videos ready to download Original video
Download - JPN
Download - KOR
Download - THA
Download -
MYS Download
- IDN Download -
VNM Download
- PHL

A day in the life of a growing company - video
Follow a CEO, operations manager, and HR professional to see how
they cope with the day’s challenges with the help of SAP software
Watch here

& GDPR Overview
One page summary on how SAP Business ByDesign is

equipped to help customers gain GDPR compliance
Download PDF

SAP Business ByDesign brochure PDF creator
Create your SAP Business ByDesign brochure personalized with your Company and Partner logo, contact details,
selecting the cover image that suits your region.
1 2 3 4
Select cover image and Partner logo Add your Company description Download Add your company logo
Your customized brochure and contact details
SAP Business ByDesign brochure PDF creator

Top 20 Most Valuable Global Brand
We have grown our brand value nearly

50% since 2016, and are holding strong
SAP is ranked on how much our brand contributes to
as the 17th our company. Although we did move from
#16 to #17 this year versus 2019, our
most valuable brand value remained stable throughout
brand in the this epic year of change and global
challenges, and almost nothing separates
world. #15 Marlboro, #16 Home Depot, and #17
SAP.
RANKINGS
Ranked #7 in the One of two pure B2B companies in the Top 20 , alongside
Ranked #1 in Continental Europe for the
Technology category , IBM at #14. Of note - IBM’s brand value has dropped 18%
fourth year in a row. We are one of two
ahead of Salesforce from 2017 – 2020, or -6% annually. In contrast, SAP grew
European brands in the Top 20 and remain
(#41) and Oracle (#50). brand value 27% in the same period, or 8% annually.
the most valuable brand in Germany.

SAP for the Midmarket
Inspiring the midmarket

to become the
intelligence enterprise
Discover how SAP helps Small

and medium business run their
business digitally
Download

What is SAP Business ByDesign?
SAP Business ByDesign gives fast-growing

businesses the platform to turn growth
potential into real results. This cloud-based
ERP solution connects every function
across your company to time-tested best
practices and in-depth analytics. You’ll get
the foundation to scale and compete without
the complexity and cost.
Watch in English Watch in French here Watch in Spanish here Watch in Italian here Watch in German here
here

Positioning against the Competition
Competitive Market Intelligence (CMI) 2019 SME Market Trends Link
How to Win Against… Other CMI Assets on Partner Edge
Includes:
 Company at a glance
 Strengths & Weaknesses
 Go-to-market strategy
 Product Overview
 Overcoming Objections
Download Download
Download Download
© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ INTERNAL & PARTNER USE ONLY – THIS INFORMATION SHOULD NOT BE SHARED ON PUBLIC WEBSITES, SOCIAL MEDIA OR DISTRIBUTED OUTSIDE THE PARTNER PRACTICE 24
Solution Comparison
All you need to know about the SAP Business ByDesign vs

three solutions:
 Top 10 SAP Business ByDesign

Differentiators
 Why Customers Prefer SAP NetSuite MS Dynamics 365 MS Dynamics NAV
Business ByDesign
 Questions a Customer May Ask
 Key Data
Download pdf Download pdf Download pdf

IDC Infographic sponsored by SAP Cloud ERP: The Business Health Enabler
Download pdf Download pdf
CMI How to Win Against
TOTVS with SAP SME Solutions
Position SAP Business ByDesign

as a complete end-to-end
business management solution
with full integration between all
parts of the company
CMI How To Win

SAP Business One
Competition
Download ppt
Campaigns, Sales Collateral and Demos
SAP Business ByDesign Partner Recruitment Campaign
Social media videos

Video Link / Download Video Link / Download Video Link / Download
Download Social Media Guide

50 Customers in 50 Days
Celebrating innovative partner and customer success. Visit daily for
the latest customer story.
• Average Twitter reach 6500+

• LinkedIn views from personal account 2000+
• 500 visitors to landing page by Day 14/50
• Most visitors from LinkedIn
• Higher than average interaction rate
Download Go to campaign
New E-book
All 50 Customer stories over the 50 Days have been collated
into a user friendly sharable e-book!
This valuable asset acts as a repository for inspiring, innovative
and successful customer implementations by SAP and the
partner ecosystem within the mid-market.

Sales Presentation: Introduction to SAP Business ByDesign –
Digitalization for your Business
The presentation provides a 360 degrees overview

on SAP Business ByDesign: Positioning of SAP
Business ByDesign, high level information on
digitalization and transformation Product Offering
including analytical, mobile, extension and
integration capabilities Country and language
availability, functional scope and more
The document is provided as Microsoft PowerPoint

format, so that you may pick slides as needed for
presentation purposes.
Download the presentation

Marketing Resources & Campaigns in
Virtual Agency
www.sapvirtualagency.com
SAP Virtual Agency
Free end to end digital demand management platform

available to SAP global partners to help reach your pipeline
targets
SAP Virtual Agency can help you…

• Increase lead volume and accelerate conversion rates with SAP
digital marketing
Partner
• Reach your prospects with SAP solution digital web pages
that can be syndicated to your company’s website
• Leverage SAP solutions messaging and professional

marketing templates, along with a robust selection of sales
nurture materials
• Reduce campaign execution costs; improve time to market

while reducing cost per lead

SAP Virtual Agency
Demand Management Services
NEW
Marketing ContactAI NEW Results Lead Essentials
Planner Dashboard
This fee-based service will Leverage these List acquisition service.
Document your Identify target accounts and
marketing plan from validate your dashboards to mange your
customer/prospect list and results and provide contacts for sales and
strategy, to execution, to marketing efforts.
results management enrich both the corporate updates to your
and personal data and stakeholders Subscription-based service
provide propensity to buy 100% MDF reimbursable.
data

SAP Virtual Agency
Digital Marketing Services
Resource Integrated Web Social Event

Center Campaigns Syndication Syndication Module
Leverage the Social, digital and Deliver search engine Amplify your Deliver professional
resources to support email campaign optimized solution campaigns with event invites and
your inbound and templates combine content to your scheduled social messages to your
outbound sales and to create an website to increase posts, tweets and prospect and
marketing tactics effective campaign viewing and return blogs to deliver customer including
for prospects and rate stronger results digital registration
customers pages

Virtual Agency Campaigns available
SAP Business ByDesign Campaigns in Virtual Agency- Customer lifecycle
Web Syndication Awareness
SAP Business ByDesign Intelligent ERP SAP ERP Social Media Kit
SAP Business ByDesign - Professional Services
Intelligent ERP for Midsize Companies featuring S

Expand Business ByDesign AP Business ByDesign
(Post-Sale Kit)
Customizable Video Packs- SAP ERP
Sales Digi Pack NEW

Optimize Business ByDesign
(Post-Sale Kit) Campaigns:
SAP Business ByDesign Intelligent Enterprise
Business ByDesign - Choosing a Cloud ERP
SAP Business ByDesign Momentum Campaign

SAP Business ByDesign Momentum Campaign- Prof
Engage Business ByDesign essional Services
(Post-Sale Kit)
SAP Business ByDesign Industry Kits NEW

 Professional Services Kit
 Wholesale Distribution Kit
 Consumer Products Kit
 Public Sector Kit
SAP Business ByDesign Demand Generation Campaigns Summary – live on
SAP Virtual Agency
Addressed to NNN Addressed to Install Base

Post-sale Campaigns
SAP Business ByDesign Intelligent SAP Business ByDesign. Choosing a Engage Your SAP Business ByDesign
Enterprise NEW Cloud ERP Customers
English – English UK - French – German - English – English UK English – English (UK)- Chinese - French
European Spanish - Italian
SAP Business ByDesign Momentum SAP Business ByDesign Momentum Optimize Your SAP Business ByDesign
Campaign- Professional Services Campaign Customers
English – English UK English – English (UK) English – English (UK)
SAP Business ByDesign Consumer SAP Business ByDesign Professional Expand Your SAP Business ByDesign
Products Industry Kit NEW Services Industry Kit NEW Customers
English – English (UK) English – English (UK) English – English (UK)
SAP Business ByDesign Wholesale SAP Business ByDesign Public Sector

Distribution Industry Kit NEW Industry Kit NEW
English – English (UK) English – English (UK)
1) Open SAP Virtual Agency: https://www.sapvirtualageny.com

© 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ & PARTNER ONLY Access 2) Click on the campaign URL 38
SAP Virtual Agency Campaign
SAP Business ByDesign Intelligent Enterprise
Companies don’t have to be big to be intelligent enterprises. Businesses of
every shape and size can leverage intelligent technologies to innovate, disrupt,
transform, and grow exponentially.
This campaign promotes SAP Business ByDesign as the cloud ERP suite to
become an “intelligent enterprise”, helping you to connecting every function in
your business to proven best practices and in-depth analytics, allowing you to
streamline end-to-end processes, seize new opportunities with confidence, and
drive profitability through efficiency.
The campaign can be used to target, General Managers, Finance & IT Directors
and other senior executives at current and net-new customers.

Offers Inbound & Outbound Tactics
• Solution Brochure: Turn growth potential into real •E-mail
results with SAP Business ByDesign (PDF) •A landing page designed for data
• Video: Run the Way You Want To On the Cloud capture, Thank you Page, Thank you
Email
• Social Media content
Other Resources
• Infographic: SAP Business ByDesign. A single, intelligent cloud ERP solution for fast-
growing businesses
• Intelligent Enterprise pitch deck -- highlighting SAP Business ByDesign functionality
• Customer Success Story Videos: Markgraeflich Badisches Weinhaus, BioSerenity,
• .Social Copy to promote customer stories (word doc)
• Digitalist Blogs Link to Virtual Agency Campaign
SAP Business ByDesign - Choosing a Cloud ERP
Like SAP Business ByDesign, this campaign is targeted toward

fast-growing SMB businesses—organizations who are and plan
to continue growing.
There are two tactics in this campaign. One centered around the
7 secrets to picking the right ERP and the second is 8 simple
reasons to choose SAP Business ByDesign. The activities in this
campaign are customizable to fit your unique market
requirements.
Inbound Offers
• Web Page Syndication • Guide: 7 secrets to picking
• A battery of Twitter, Facebook, LinkedIn social the right ERP
media posts • Guide: 8 simple reasons to
• Twitter cards with instructions on how to use. choose SAP Business
• A landing page for prospect data capture. ByDesign
• Web banners
Outbound
• Email campaign
• Landing page designed for data capture.
• Appointment setting letter (Vito Letter)
Link to SAP Virtual Agency Campaign

SAP Business ByDesign Momentum Campaign
The Business ByDesign campaign is developed as a full-funnel

program to drive high quality leads, by:
 Understanding and addressing specific target pain points and
interests
 Using tactics and channels connected to support each other
 Includes valuable content that delivers industry-specific
insights
 Developed for scale and optimization to drive ongoing leads
Inbound
• Web banners
Outbound
• 2 Landing pages designed for data capture.
Offers
• Infographic
• Oxford White Paper “How Finance Leadership Pays Off”
• Solution Brief
• Teleguide

SAP Business ByDesign Momentum Campaign- Professional Services
The momentum campaign with a professional services focus is

developed as a full-funnel program to drive high quality leads,
by:
 Understanding and addressing specific target pain points and
interests
 Using tactics and channels connected to support each other
 Includes valuable content that delivers industry-specific
insights
 Developed for scale and optimization to drive ongoing leads
Inbound
• Web banners
Outbound
• 2 Landing pages designed for data capture.
Offers
• Infographic
• 2 Solution Briefs
• Teleguide

SAP Business ByDesign Industry Booster Kits
We brought together industry and SAP Business ByDesign experts across SAP to pull together a cohesive industry
resource for our partners. There are 4 SAP Business ByDesign SMB Industry Kits for the following industries:
 Professional Services Kit English French German Italian Euro Spanish
 Consumer Products Kit English French German Italian Euro Spanish
 Wholesale Distribution Kit English French German Italian Euro Spanish
 Public Sector Kit English French German Italian Euro Spanish
All of them include resources to help you:

• Get to know key industry issues and personas
• Prepare for initial client calls with the personas, conversation starters and value proposition
slides
• Prepare for pitch meetings via the key issues and sales strategy sections
• The last section consolidates resources and customer stories specific to the industry that you
can send clients.
We've also created several Marketing Assets to help you contact your prospects.
• Copy blocks by persona, that can be used in emails, LinkedIn InMail or as a starting point for
a blog.
•Social media copy (Twitter, LinkedIn, Facebook)

Post-Sale Customer Marketing
Engage Your SAP Business ByDesign Customers
Objective: In this Engage track, we’ve developed various types of emails to help
you welcome new customers, set their expectations, start developing a relationship,
and keep SAP and the latest technology trends top of mind.
What's included in this campaign?

 Welcome kit & email
 Intro to communities
 What to expect
 Customer Communications Timeline
 Purpose of Communications
 Engage video script
 Thought leadership
 SME customer success
 Guide How to request a Videolicious Tool
Language Availability: Live in English, UK English

Optimize your SAP Business ByDesign Customers
Objective: A new SAP Business ByDesign contract is just the beginning of a hopefully long-term
customer relationship. In this Optimize track, we’ve developed various types of emails to help you
show your commitment to their success with check-ins and advice for how to make the most of their
investment after they Go-Live.

 Go live kit
 Onboarding complete
 Implementation Follow up
 Add Licenses email
 Go live follow up
 Customer Communications Timeline
 Thought leadership x 2:
 Forbes HR. Competing in the Digital Age
 CFO Research. Embracing the Promise of a Digital Economy
 SME customer success: Living Prof

Expand Your SAP Business ByDesign Customers
In this Expand track, we’ve developed various types
of emails to help you show your continued
commitment to your customers’ success including a
look at relevant and complimentary SAP solutions.

 Add Licenses anniversary email
 Thought leadership
 Review Goals Achieved (On Track & Not On Track)
 Customer Advocacy video script

Other Resources in Virtual Agency
SAP Business ByDesign Web Page Syndication
What is it? SAP Virtual Agency Web Page Syndication is a free content syndication program designed to keep your websites up-to-date
with the latest SAP solution content.
Benefits:
• Free to participate
• Easy to use – Requires no advanced HTML skills
• Takes 5 minutes to set up
• Streams latest SAP solutions content to partners websites
• Requires no maintenance on partners end – set it and forget it kind of tool
• Lead/Responder capture through gated assets – leads routed to Partner
es av ai lable
g
Three pa
• Ensures you are using latest SAP branding and messaging on their websites
Intelligent ERP for Midsize Companies

SAP Business ByDesign Intelligent Enterprise featuring SAP Business ByDesign SAP Business ByDesign - Professional Services
Virtual Agency link Virtual Agency link Virtual Agency link

SAP Business ByDesign | Partner Sales DiGi Pack
What is it? e nt a d d ressed
Cont
S a l es T eams
to
 For Sales utilization
 Contain ‘best’ SME and solution content available,
including solution and industry copy blocks.
 Content in 3 areas: Enable (internal content) and Explore
& Evaluate which is external facing content relevant for
each stage of the buyers journey.
 Includes an example of an execution calendar.
 Updated on a quarterly basis (based on utilization)
 Available different languages
Download in Virtual Agency: English, English UK,

German , French

Sales Collaterals
Sales Collaterals
SAP Business ByDesign Core SAP Business ByDesign

Pitch Deck and Talk Track Overview Video
High level PowerPoint deck you can Download this SAP Business
use with your ByD prospects that ByDesign overview video (duration
covers, (1) Why an Integrated ERP 1m45s) and use it in a variety of your
Suite? (2) Key Benefits of SAP digital marketing tactics
Business ByDesign (3) Your
English Download
Commitment to them, as your future
ByD customers. Also available within Spanish Link
the deck are customizable slides you
can use to specifically address your
prospects pain points, and next steps
recommended.
Download

INFOGRAPHIC: SAP Business ByDesign - A Single, Intelligent Cloud ERP Solution for
Fast-Growing Businesses Download
SAP Business ByDesign gives fast-growing businesses the platform to turn growth potential into real results.
This cloud-based ERP solution connects every function across your company to time-tested best practices and
in-depth analytics.
German version
Spanish version
French version
Italian version

Partner Sales Reference (Industry Booster Kits & Sales Playbook)
Industry Booster Kits Partner Sales Playbook
We brought together industry and SAP Business ByDesign

experts across SAP to pull together a cohesive industry resource
for our partners. These ByD SMB Industry Kits include resources
to help you:
 Get to know key industry issues and personas
 Prepare initial client calls with the personas, conversation
starters and value proposition slides
 Prepare for pitch meetings via the key issues and sales
strategy sections
 The last section consolidates resources and customer stories
specific to the industry that you can send clients
Public Sector Download

Discrete Manufacturing Download This playbook includes the tools and strategies you need for selling success
Wholesale Distribution Download
Consumer Packaged Goods Download
Download Partner Sales Playbook
Professional services Download
Professional Services Industry Assets
Golden Pitch Deck - Professional Services SAP Business ByDesign SMB Professional Services
Industry Booster Kit
Download the Industry kit now Download
Is your organization positioned to grow profitably in the digital

economy?
Marketing Campaign for the SAP Business ByDesign SMB
Download the SAP Business ByDesign Professional Services Professional Services Industry Booster Kit
Golden Pitch Deck and Talk Track to learn how to accelerate your
shift to digital business.
Download the Marketing assets for the Industry kit
Download
Download the SAP Business
ByDesign Professional
Services Overview collateral

SAP Business ByDesign – Partner Package Finder
Take a look at over 100, SAP Business ByDesign,

SAP-qualified partner-package solutions built, sold
and supported by an SAP partner. Reference this
repository, of integrated solutions leveraging SAP
Business ByDesign, together with a SAP partner’s
intellectual property, such as industry or line of
business expertise, specialized services,
customizations, configurations or applications.
Go to page

Public Sector Solution Brief
Lay a Solid Foundation for Your

Public Sector Organization
Small and midsize public sector entities have the same need for robust and
functionally rich enterprise resource planning (ERP) solutions as their Click icon to add image
larger counterparts. Unlike those larger entities, small and midsize public service
organizations have limited resources, both in budget and people, and these
resources get squeezed year after year.
Download Solution Brief

SAP Business ByDesign Event-in-a-box
 1 Pull-up banner
 3 posters 70×100
 100 notebooks A6
 50 pens
 1 SAP Business ByDesign Flag
 Lanyards (optional)
Event kit with promotional resources for SAP Business ByDesign partners to use. The event assets are available in
5 languages and customizable from a selection of 6 images to match the partners region's identity and partner logo
and website.
SAP Business ByDesign Event-in-a-box
SAP Business ByDesign Flag Challenge 2019
Humanize the brand campaign: the 2019 SAP Business ByDesign around the world flag challenge, to take photos of partners,
customers and SAP teams with the SAP Business ByDesign flag. The flags are free to order, we simply request that the
recipient sends us a photo with a brief description of who is in the photo so we can tweet including hash tags:
#sapbusinessbydesign and load to the SAP Business ByDesign Social Media Channels.
Flag Challenge
Customer Kit
SAP Business ByDesign welcome box for

customers to be handed by Sales teams in
their visits.
The Customer Care Kit contains the following
SAP Business ByDesign branded goodies:
 Flag
 Cap
 Mug
 Pen
 Notebook
 Sticky notes block
 Laptop camera stopper
 Brochure
 Stand as One postcard
SAP Business ByDesign Customer Kit

Customer Posters
Personalize a “Customer runs SAP Business
ByDesign poster” with your customer name,
image and quote.
Use these posters for SAP Business ByDesign or

Partner awareness campaigns.
Get in touch with your Market Unit marketing

responsible to create and adapt to different sizes and
formats.

Free Guided Tour
Free SAP Business ByDesign 30-day demo

to get a first-hand look at:
 The simple and intuitive interface
 Capabilities including finance, sales and project management
 Role-based views to experience the solution as a CEO or CFO
 Easy workflows designed to connect every function of your

business

SME Innovation Program
Innovation does not waste time and effort, it

ensures we are doing more with less, and
finding new business opportunities by
connecting existing technologies to those
business operations that would create the
most value to our business network.
Innovation requires change. Without

change there is no progress.
https://www.smeinnovationprogram.com/

customer reference stories
Customer Testimonial Overview Videos
Learn from a variety of customers, how SAP Business ByDesign is helping them to digitize their business
Overview Manufacturing Wholesale Distribution Professional Services

SAP Business ByDesign Success Stories
A success story is one of the best sales tools you

can use in your demand generation activity.
Potential customers and prospects can identify with

companies in similar industries, with the same
problems and challenges, and the solutions they
implement to overcome these challenges.
Find out who uses SAP software and why. Filter

thousands of testimonials by solution, industry, region,
and company size.
Go to SAP customer reviews & case studies

Success Portal
Online portal for the SAP Business

ByDesign customers success
stories: videos and documents.
Search options by: region, country,
language, industry, partner name
and application/solution.
www.sapbydrepository.com

SAP Business One Success Stories – Customer Release Forms
A signed Company Customer Release Form and an Individual Customer Consent Form from all
content contributors are required for all external facing customer reference assets.
In the following links you will find localized pdf files that
need to be signed for:
• Customer Video and Written Content Release form • Partner Video and Written Content Release Form
(This form provides the ability for partners to also use the asset). Company and Individual consent forms for Partners. Forms to be used
English, Russian, German, French, Portuguese BR, when the partner appears on the video.
Portuguese EU, Spanish, Italian, Israel English only
• Individual Customer Consent Form • SAP Legal entities to include in the document.
(This form provides consent from the people who appear or are (Please copy the SAP Legal entity name as appears in the file)
identified in the assets that you produce). Download
English, Chinese, German, French, Japanese, Portuguese BR,
Russian, Spanish, Portuguese EU, Turkish, Italian, Israel
• Individual customer approval form NOT TIED version
What it means and when to use it? If a person is at an event and says
something about their event experience then they are not speaking on
• Group individual consent form behalf of the company they work for. In that case the customer would
(This form allows for a group of people to give SAP consent on sign a release form “not tied” to a company. Examples of who may use
one form) this form: Industry analyst, University alliance, Sponsorship/partner,
English, Chinese, German, French, Japanese, Portuguese BR, Customer at an SAP event.
Russian, Spanish English only

SAP Business ByDesign Success Stories – PowerPoint Template
Mandatory Template
This version will be
used for SAP
Business ByDesign
repositories and
partner websites
Download Template

Social Media & Digital Marketing
Social Media Handles– Applicable to SAP Business ByDesign
SAP for Small and Midsize

SAP for Small and Midsize @SAPMidsize | 6.4K Followers Businesses | 9.9K Followers
Businesses | 11.2K Followers Link to Twitter handle Link to FaceBook Page
Link to LinkedIn Page
SAP Business ByDesign – Official

SAP Group | 3.5K Members @SAPCloudERP | 19.3K Followers SAP for Small and Midsize
Link to LinkedIn Page Link to Twitter handle Businesses | 12.8K Subscribers
Link to YouTube Page
2020 Partner Digital Academy: Partner Programs
Lead Masters Partner Influencer Partner Social Enhanced Web & Employee Formula Based
Excellence Marketing Amplification Mobile Experiences Advocacy & Digital Lead Gen with One
Workshops Selling Vision
Impact: Enable Impact: Accelerate Impact: Enhance Impact: Boost brand Impact: Guide and
Impact: Increase awareness and aid inform marketing
partners to engage partner ability to be partner digital
always-on inbound partners in competing intelligence that drive
influencers in social Digital First and experiences to
partner enablement cost effectively. better partner results
campaigns that increase social accelerate pipeline and
that drives pipeline with prescriptive
increases media exposure revenue growth – 2020
with Digital Academy lead programs
awareness, Digital Assessment
engagement and strategy Formula Based and
amplification and analytics
lead gen
Programs available through the Partners Benefit Catalog.

Click here for more information
Social Selling Partner Training– Becoming a Social Selling Pro
Module 1 (1 hr): Introduction to Social Selling. Improve your personal Social Brand, learn how
to use LinkedIn Sales Navigator (basic concepts)
1. Why Social Selling
 Market and sales trends
 Why cold calling is not working anymore?
 New buyer’s process
 Social Selling definition
2. How to create a Social profile to execute a successful Social Selling practice
 Industry and SAP best practice sharing
 All-star profile as a pre-requisite to apply a social prospecting process
3. LinkedIn navigator main tools for social prospecting (introduction)
 Lead builder: tool to create a prospect list
Module 2 (1 hr):
Section 1. Social Prospecting process: Sales Navigator (advanced level), find new customers using your social media and
create a prospects list, use Google alerts and Social dashboards to understand your customers, generate advocates and
referrals. Learn how to craft effective InMails by using ice-breakers. Build and grow a quality business network using
LinkedIn.
4. Social Prospecting process using the right tools
 How to create a prospect list using Lead Builder (Navigator)
 How to apply social listening techniques to start conversations with potential prospects
 How to successfully connect with new customers using Navigator (TeamLink)
5. Successful email, InMails and connection request invitations leveraging industry best
practices
 “3x3 analysis” as a best practice to forge business connections
 Ice-breakers to open conversations and grow our business network
Social Selling Partner Training– Becoming a Social Selling Pro
Section 2. Nurture your social conversations, showcase your expertise and grow your pipeline with easy to use and
effective tools: Grapevine6. Position your personal or company's brand on Social Networks. Learn how to Improve your
SSI.
1. Nurturing our Social leads with powerful tools
 Social content syndication (Social content Sharing)
 Where to find the right content to share?
 Positioning ourselves as thought leaders in our market
2. Powerful tools to speed-up our social sales cycle
 Grapevine6
3. How to improve or Social Selling performance? www.digitalistmag.com
 What’s the SSI
 Tactics and best practices to improve our execution
Partners Interested? Click to the Partner catalog link below:
Global SAP Social Selling Enablement Program

Module 1 Social Selling basic: Personal Brand + LinkedIn Navigator (basic) W hat’s social selling? SAP program:
Module 2 Social Selling Advanced: Prospecting process, LinkedIn Navigator (advanced), Grapevine6 https://www.youtube.com/watch?v=2s2uM5QVRUA
W hat’s Grapevine6:
https://www.youtube.com/watch?v=hmJlspHljEs

Thank you.
Paulo Almeida
Head of SAP Business One and SAP Business ByDesign
Marketing SAP Global Marketing
Email: paulo.almeida@sap.com

June 2021: Map For Sap Business Bydesign Marketing & Sales

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June 2021: Map For Sap Business Bydesign Marketing & Sales

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June 2021

MAP for SAP Business ByDesign Marketing & Sales

• What is SAP Business ByDesign?

• What is SAP Business ByDesign?

• SAP for the Midmarket

• SAP for the Midmarket

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SAP Business ByDesign Logo

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• SAP Business ByDesign runs in more than 150 countries worldwide

• Minimum implementation time between 8 - 12 weeks

• Deployed in 136 countries and localized in 20+ 12 languages

• More than 10 years’ experience of delivering ERP in the cloud

Download FastFacts SME Q1 2021.pdf

Download SAP Corporate Fact Sheet

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200+ software 21 SAP

Able to fully 250 value

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THE INTELLIGENT ENTERPRISE

Intelligent Suite Thought leadership

Intelligent Technologies Digitalist

Download Pitch Deck

Next-generation user experience will be dominated by Natural

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Overview on the SAP Business ByDesign smart phone apps

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SAP Business ByDesign

Download the complete V

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SAP Business ByDesign gives

Download English version

Download Italian version

Download Spanish version

Download French version

Download Netherland version

Download Czech version

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End-to-end business suite for SMBs from SAP Business ByDesign

Download English version Download Finnish version

Download French version Download Norwegian version

Download Spanish version Download Swedish version

Download Italian version Download Lithuanian version

Download Danish version Download Estonian version

Download Dutch version Download Latvian version

Download German version

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Discover how SAP Business ByDesign can bring cohesion

Watch the video here

Downloadable link Spanish

Downloadable Link French

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Subtitled videos ready to download Original video

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One page summary on how SAP Business ByDesign is

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SAP Business ByDesign brochure PDF creator

We have grown our brand value nearly

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Inspiring the midmarket