Group 5

Aswini
Mohit
Nikhil
Vishwas
5C Analysis

Company

1
-Begin as one of the first major companies to sell goods over the internet
-Started solely as an online Bookstore
-Due to success diversified into many other products line and services
-Worlds largest online retailer.

Customer

2
-Amazon now has a customer base of 330 million customers & sells more than 480 million products in US alone
-It closely monitors changes in external marketplace and addresses increasing customer expectations.
-Amazon offers a wide range of products and services ,successfully exploiting more than one segment at the same time

Competition

3
-Compete with other e-retailer in the market such as bestbuy.com
-In cloud services Amazon has Microsoft and Google as major competitor
-Amazon also compete with the brick and mortar retail shops

Collaboration

4
-Acquired IMDB, Exchange.com, Bibliofind.com, Junglee.com.
-Helps Amazon to compete with Google, Ebay and Apple.
-Improve retail software services.

Context

5
-Expanding all vertical of business vertically and horizontally
-Amazon’s strategy behind acquisition of Whole Foods
-Does it make sense for technology company to enter the niche market business

2
Amazon Strategy behind buying Whole foods

Brand
Large Data Whole Foods has a
Amazon can strong private
leverage Whole label business
Foods affluent with its 365
customers data brands

Amazon Strategy in
buying Whole foods
Whole Foods
Leverage presence
infrastructure Stronger
Amazon can use presence in
Whole Foods market
infrastructure
as its
intermediate
warehouse

Horizontal
Integration
Competitive edge for
Amazon in Brick and
Mortar retail shop

3
Amazon competitive advantage

Market leadership
in the global scale

Experience in
extensive Efficient customer
utilization of the relationship
first mover management
advantage

Cost leadership due Increasing physical

to efficient cost presence of the
structure brand in market

4
Traditional retailer strategy to survive in the market

Improve Customer
Develop Differentiated relationship
services Loyalty program
• Retailer shall take
• Retailer should focus on feedback from
customizing services which customer on their • Loyalty program
shall differentiate them from experience while should be initiated by
online retailer shopping the brick-and-mortar
• Retailer shall minimize the retailer shop to
• Retailer should have retain the existing
consumer engagement time
by optimizing the retail Customer customer and lure
market operation Relationship Manager new customers.
available in every
shop

5
Thank You!