BUSINESS

ANALYTICS
John Christopher V. Reguindin, MIS
Faculty
STI-West Negros University
 BUSINESS INTELLIGENCE
AND ANALYTICS

INTELLIGENCE
⊡ Decisions are based on
the current operations
⊡ Backward Looking
⊡ Utilizes the Descriptive
and Diagnostic Analysis
ANALYTICS
⊡ Decisions are based on the
future operations
⊡ Forward Looking
⊡ Utilizes the Predictive and
Prescriptive Analysis

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CHALLENGES
IN BUSINESS
ANALYTICS
John Christopher V. Reguindin, MIS
Faculty
STI-West Negros University
“There is a greater potential for privacy invasion,
greater financial exposure in fast-moving markets,
greater potential for mistaking noise for true insight,
and a greater risk of spending lots of money and time
chasing poorly defined problems or opportunities
(Penn State University’s John Jordan)
Business Analytics Implementation
Challenges:

1. Executive Ownership
2. IT Involvement
3. Available Production Data vs. Cleansed
Modeling Data
Business Analytics Implementation
Challenges:

4. Project Management Office (PMO)

5. End-user Involvement and Buy-In
6. Change Management
7. Explainability vs. the “Perfect Lift”
 BUSINESS
ANALYTICS
GOALS
John Christopher V. Reguindin, MIS
Faculty
STI-West Negros University
Business Analytics Goals:
1. Gaining insights into business practices and
customer behaviors.
2. Improving predictability
3. Identifying risk.
4. Improving the effectiveness of
communication
5. Enhancing operating efficiency
BIG DATA
9 John Christopher V. Reguindin, MIS
Faculty, STI-West Negros University
 “
The importance of big data is not
how much data is available, but
what to do with those data.
Big data is a huge volume of structured and
unstructured data that is generated every day
around the world. This data is so complex that it
becomes almost impossible to analyze them
manually or with the use of basic data
management tools and applications.
4 Aspects of Data:

1. Volume
2. Variety
3. Velocity
4. Veracity
WHY BIG DATA IS
IMPORTANT?
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 BIG DATA

⊡ Determining the root cause of failures, issues, and

defects in near-real time
⊡ Generating coupons at the point of sale based on the
customer’s buying habits
⊡ Recalculating entire risk portfolios in minutes
⊡ Detecting fraudulent behavior before it affects the
organization

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HOW DOES BIG
DATA WORK?
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 BIG DATA

⊡ Set a big data strategy.

⊡ Know the sources of data ( Streaming, Social,
Public, others)
⊡ Access, manage and store big data
⊡ Analyze big data
⊡ Make intelligent, data-driven decisions

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THANK YOU AND
GODBLESS