Channel

Advertising
B Y- - P R AT E E K K U M A R
SINGH
 Channel Advertising

 Channel advertising is the process of

promoting products or services through
various distribution channels, such as TV,
radio, print, online, and social media. The
goal is to reach a wide audience and
generate sales or brand awareness.

 This type of advertising helps

businesses reach their target audience
through the channels they use most
often.

 Channel advertising can be expensive,

as different channels may have
different costs and require different
production efforts.
Types of advertising channel
mediums
Television Advertising: Direct Mail Advertising

Outdoor Advertising
Radio Advertising

Event Sponsorship
Print Advertising:

Online Advertising
Types of advertising channel
mediums
Television Advertising Direct Mail Advertising

Outdoor Advertising
Radio Advertising

Event Sponsorship
Print Advertising:

Online Advertising
Types of advertising channel
mediums
Television Advertising: Direct Mail Advertising

Outdoor Advertising
Radio Advertising
Event Sponsorship
Print Advertising:

Online Advertising
Types of advertising channel
mediums
Television Advertising: Direct Mail Advertising

Radio Advertising Outdoor Advertising

Event Sponsorship
Print Advertising:
Online Advertising
Types of advertising channel
mediums
Television Advertising: Direct Mail Advertising

Radio Advertising Outdoor Advertising

Event Sponsorship
Print Advertising:

Online Advertising
Types of advertising channel
mediums
Television Advertising:
Direct Mail Advertising
Radio Advertising Outdoor Advertising

Event Sponsorship
Print Advertising:

Online Advertising
Types of advertising channel
mediums
Television Advertising: Direct Mail Advertising

Radio Advertising
Outdoor Advertising
Event Sponsorship
Print Advertising:

Online Advertising
Types of advertising channel
mediums
Television Advertising: Direct Mail Advertising

Outdoor Advertising
Radio Advertising

Print Advertising:
Event Sponsorship

Online Advertising
 TELEVISION
ADVERTISING
Television advertising is a form of marketing communication that
involves promoting products or services through TV commercials or
infomercials. TV ads can reach a large audience and have a
significant impact on brand

Here are some key points about television advertising:


 High
Wide
Cost:Impact:
Television
Reach: TVadvertising
ads
commercials
can reachcancan
a be
wide
create
expensive,
a
strong
audience,
as it requires
impact
fromproduction
through
local tosight,
national
costs
sound,
fororthe
even
and
ad,global,
as
motion.
depending
well as media
They
on can
the
buying
showcase
network
costsorto
products,
channel
air the adselected.
services,
on a
or
particular
brandingnetwork
messagesor channel.
in a memorable
The costway.
varies
depending on factors such as time of day,
length of the ad, and the popularity of the
network or channel.
 Radio
ADVERTISING
Radio advertising is a form of marketing communication that involves
promoting products or services through radio commercials. Radio ads
can reach a specific audience based on the type of station and
program, and can be cost-effective compared to other advertising
mediums.
Here are some key points about radio advertising:

 Audio
High Frequency:
Cost-Effective:
Impact: Radio
Radio
Radioads
advertising
ads
cancancreate
becan
played
a strong
be cost-
effectivethrough
impact
multiple times
compared
athe
day,
use
toallowing
other
of sound,
advertising
formusic,
high and
mediums like
voiceover.
frequency exposure
They
TVcanor to
print.
tellthe
a story
audience.
It requires
or promote
This
lowercan
a
production
product
create a in
strong
acosts
memorable
impact
and media
onway.
brand
buying
awareness
costs. and
recall.
 PRINT
ADVERTISING
Print advertising is a form of marketing communication that involves
Promoting products or services through print media such as
newspapers, magazines, flyers, brochures, billboards, and other forms
of printed materials.

Here are some key points about print advertising:

 Targeted
Wide Quality:
High Coverage:
Audience:
Print
Print
ads
Print
ads
can
ads
can
becan
reach
of target
high
a wide
quality
and offeraudiences
specific
audience, afrom
longerlocal
lasting
based
to national
on
exposure
the type
or even
than
of other
global,
forms of advertising,
publication
depending onor the
material.
circulation
such
Forasexample,
or
TVdistribution
or radio.
a of
business
the publication
can advertise
or material.
in a magazine that is
read by their target audience.
.
 ONLINE
ADVERTISING
Online advertising is a form of marketing communication that
involves promoting products or services through various online
channels such as search engines, websites, social media, email, and
video platforms.

Here are some key points about this advertising:

 Various
Precise Targeting:
Measurable
Formats:
Results:
Online
Online
Online
advertising
advertising
advertising
offers
allows
offers
measurable
various
for precise
ad formats
targeting,
results,such
such
such
as
asas
search
click-through
targeting
ads, users
display
rates,
conversion
ads,
who social
have recently
media
rates, and
ads,
searched
return
video for
on
ads,investment
relevant
and email
(ROI).
ads.
keywords
This
This
allows
orallows
visited
businesses
businesses
specifictowebsites.
choose
to optimize
the
This
best
their
campaigns
format
helps increase
for their
for the
better
products
relevancy
performance.
or services
and effectiveness
and the
audience
of the ads.they want to reach.
Thank
You