Types of Buying Behavior

1. Complex Buying Behavior

2. Simple Buying Behavior
3. Brand-sensitive Buying Behavior
4. Price-sensitive Buying Behavior
Types of Buying Behavior

1. Complex Buying Behavior

Consumers buy expensive goods regardless of their brands and
equate high price with good quality.

2. Simple Buying Behavior

Consumers buy goods that are low-priced and are not particular with
the brand.
…….Types of Buying Behavior

3. Brand-sensitive Buying Behavior

Consumers buy products because of their brand and seek to be
attached to the brand

4. Price-sensitive Buying Behavior

Consumers buy expensive products and perform all the procedural
steps in making the buying decision.
The Concept of Needs and Wants

Needs

- Refers to the things that a person must have in order to

survive

- It includes food, clothing and shelter

……….The Concept of Needs and Wants

Wants
- Refers to the things that a person must have in order to be
happy, comfortable and satisfied.

- Food is the most common need of all people.

However, we may differ in the type of food that
we want or prefer to satisfy our hunger.
……….The Concept of Needs and Wants