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    KELOMPOK 2 new

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    3 views11 pages

    KELOMPOK 2 New

    Uploaded by

    novia anggraeni

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    NOVELIA

    CENDOL
    ICE CREAM
    member

    Group 2

    Eli Novia
    Julia Anggraeni
    (202101390) (202101411)
    General Remarks
    Cendol is a traditional food from Indonesian, in this business we sell
    cendol with new innovations, namely by adding various flavors of ice
    cream combined with cendol, so that it can arouse consumer tastes
    which of course looks unique, delicious and fresh

    The flavors that we make in this cendol ice cream business are:
    • CIC Cendol (Chocolate Ice Cream)
    • Cendol DIC (Durian Ice Cream)
    • Cendol VIC (Vanilla Ice Cream)
    Price
    Product The prices of our products are very
    The product is Cendol Ice Cream. competitive and cheap, and
    Made of choice and quality everyone can buy them
    materials. It has a good taste, CIC Cendol (Chocolate Ice Cream) /
    and is good for our health Cup for Rp. 7,000 Cendol DIC
    (Durian Ice Cream)/Cup is Rp. 7,000
    Cendol VIC (Vanilla Ice Cream) /
    Cup Rp. 7000
    Place
    Our products can be found at the Promotion
    LP3I Tasikmalaya Campus Promotion is done by distributing
    Canteen and delivery orders can flyers, personal selling, and social
    be obtained media.

    Marketing Mix (4P)


    SWOT
    analysis
    Budgetin
    Fixed Cost
    No Cost Amount
    g
    Total
    1 Salary 2 Persons Rp 1.000.000
    2 Machine Soft Ice Cream 3 Pieces Rp 13.000.000
    Total Rp 14.000.000

    Variable Costs
    No Ingredient Quantity Unit Price Nominal
    1 Palm Flour 1 kg Rp 24.000 Rp 24.000
    2 Pandan Leaf 5 sheets Rp 3.000 Rp 7.500
    3 Liquid Coconut Milk 250 ml Rp 12.000 Rp 12.000
    No Ingredient Quantity Unit Price Nominal
    4 Brown Sugar 1 kg Rp 15.000 Rp 15.000
    5 Suji Leaves 5 sheets Rp 3.000 Rp 3.000
    6 Granulated Sugar ¼ kg Rp 3.500 Rp 7.500
    7 Salt 1 pack Rp 2.500 Rp 2.500
    8 Full Cream Milk Vanilla 3 lt Rp 19.000 Rp 57.000
    9 Sweetened Condensed 6 sachet Rp 8.000 Rp 8.000
    Milk
    10 Cornstarch 150 gr Rp 7.000 Rp 7.000
    11 SP 30 gr Rp 7.000 Rp 7.000
    12 Cocoa Powder 500Gr Rp 10.000 Rp 10.000
    13 Durian Flavored Pasta 60 ml Rp 7.000 Rp 7.000
    14 Cendol Cup Size 12 oz 100 pcs Rp 13.500 Rp 27.000
    15 Vanili 3 pcs Rp 5.000 Rp 5.000
    Total Rp 200.000
    = Fixed Costs + Variable Costs
    = Rp. 14.000.000 + Rp. 200.000
    = Rp. 14.200.000 Total Cost

    = Variabel Cost
    Production Results 1 Day
    Unit Variable Price = Rp. 200.000
    Rp. 50
    = Rp. 4.000

    = Rp. 7.000
    Product Selling Price

    BEP
    = Selling Price – Price per Unit
    = Rp. 7.000 – Rp. 4.000
    = Rp. 3.000
    Margins

    Fixed Cost
    (Selling price per Unit – Variable Cost per Unit)
    BEP Unit = Rp. 14.000.000
    (Rp. 7.000 – Rp. 4.000)
    = Rp. 4.700

    = 4.700

    Time Period Return


    50
    = 94 Days
    = 3,5 Month

    BEP
    CONCLUSION
    Based on these explanations, we can
    conclude that:

    • The goal of our business is to promote local


    products
    • This business has good prospects for
    development
    • Payback time for this business is about 3,5
    months
    Thank You
    Any
    question?

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