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Decision

Making
in
Entrepreneurship

1
So where to
start?
The basis for the new
decisions and opportunities:

 Who I am
 What I know
 Whom I know
Affordable loss

• Focus on the downside


• Think in terms of affordable loss
rather than expected returns.
• Expected return, calculate upside
the potential and pursue the best
opportunity
• Calculate the downside potential
and risk no more than you can
afford to lose.
Co-Creation Partnership
Set up transactional
relationships with customers and
suppliers.
Build your future together with
customers and suppliers
Leverage contingencies

Avoid Surprises.
Leverage Surprises.
Surprises can present new opportunities.
Control vs Prediction
To what extent can we predict the future

 PLAN
To the extent we can control the future, we don’t need to predict it.
 CO-CREATE
Case Study: -

V/S
A presentation
by Navneet

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