AR FILTERS

DONE BY: 
AYA KARAM
RIM BENAMAR
SOUFIANE FAKR
 Summary :
 AR FILTERS MEANING 
 AR FILTERS TYPES 
 WHY DO WE USE AR FILTERS IN THE FIRST PLACE ? 
 THE RISE OF AR FILTERS ON SOCIAL MEDIA PLATFORMS 
 AR'S NEGATIVE EFFECTS ON SELF IMAGE 
AR FILTERS:WHAT DOES IT
MEAN ?
Augmented reality (AR) filters are computer-generated
effects that are designed to be placed on real-
life images. AR filters operate with your camera to add
a layer of imagery to your image’s foreground or
background
AR Technology
AR technology is all about enhancing the real
world with digital information. AR devices use
cameras and sensors to recognize objects and
locations, and then overlay digital content onto
them. This can include anything from text and
images to 3D models and animations.

One of the most popular examples of AR

technology is the mobile game Pokemon Go.
Players use their smartphones to capture virtual
creatures that appear in the real world through
the game's AR technology
Comparing AR and VR
Technology
COMMON POINTS :

• Immersive Experience
• Digital Overlays
• Interactive Elements
• Growing Popularity

DIFFERENCES :

• Environment
• Hardware
• Interaction
• Use Cases
AR Filters TYPES
o FACE
FILTERS

Face filters are mostly used to

modify facial features
TRY-ON
PRODUCTS
Users can virtually try on
consumer product such as
clothing and many others
onto themselves
Mini games filters 

(AR gaming) is the

integration of game visual
and audio content with the
user's environment in real
time.
RANDOMISERS

We have all seen these "WHAT

X ARE YOU" ranging
from "which Disney Villain are
you" to "what McDonald's meal
are you ?" These may be simple
but they're also incredibly
effective marketing tools.
Why do we use AR filters in
the first place ?

In psychology, it's well known that your physical appearance plays a

significant role in helping you form a unique personal identity.

When you use positive feedback on a filtered photo, your brain releases
dopamine.

It's no secret that social media users crave likes and comments on their
photos. 
THE RISE OF AR
FILTERS ON SOCIAL
MEDIA PLATFORMS 

  More than 1 billion people

used AR features in 2022
including social lenses on
Snapchat and Instagram.
 AR'S NEGATIVE EFFECTS
ON SELF IMAGE 

• research on filters and mental health reveals that

filtering actually depletes self-esteem and distorts
body image. 
• 94 percent of participants said they felt under
pressure to look a particular way, and more than
half of those said the pressure was intense 
• 70 percent felt pressure to showcase a “perfect
life”
• 86 percent said their social media representations
did not reflect their real life
Thank you for your attention !