Welcome!

Introduction to International Business

Dr. Satyendra Singh

Professor, Marketing & International Business
University of Winnipeg, CANADA
https://abem.uwinnipeg.ca
s.singh@uwinnipeg.ca
 Objectives

History of international business

The debate
Definitions
Globalization
The International business model
Characteristics of international business

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The oldest commodity sold in international markets

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 History of international business

Early Traders
Well before the time of Christ and Greek merchants

17th Century Mercantilism/Colonialism

British East India Company
Dutch East India Company
France, Portugal, Spain
•…

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 Globalization debate

World Trade Organization

Extensive public protests about globalization and international
trade

Debate
 poverty,  living standards

Against
 Income inequality (GINI index)
 Labor standard
 Environmental health conditions

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 Opposition to globalization…!

Albania
Algeria
Burundi
Congo
Madagascar
Myanmar
Syria
Ukraine!

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 Definition of international business

International firm
An organization with multicountry affiliates

Global firm
attempts to standardize and integrate operations worldwide in most
of all functional areas

20 countries

50% sales from overseas

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 Globalization

Globalization
Theodore Levitt: “as if the entire world (or major regions of it) were a single entity;
[such an organization] sells the same things in the same way everywhere”

Economic Globalization
International integration of goods, technology, information, labor, and capital

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International business model

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 Questions?
s.singh@uwinnipeg.ca

https://abem.uwinnipeg.ca