ByGirishma Nair and Surya kota

Objective Definition Types Of Advertising Advantages And Disadvantages Medium To Create Awareness Conclusion Quote Thank You
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To give an idea as to what advertising is and what advantages and disadvantages it has to the modern commercial world

Communication intended to persuade an audience It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand.

NEWSPAPERS

TELEVISION

RADIO YELLOW PAGES

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MAGAZINES

ADVANTAGES reach a huge number of people flexibility in deciding the ad size and placement ad can be as large as necessary exposure to ad is not limited

DISADVANTAGES a price-oriented medium expensive compete against the clutter of other advertisers newspapers are a highly visible medium ad to have a short shelf life
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ADVANTAGES Permits you to reach large numbers of people Ability to convey message with sight, sound and motion

DISADVANTAGES Message is temporary Limited length of exposures Relatively expensive Sometimes they are not realistic

Most popular TV advertisement

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ADVANTAGES Universal medium Gives your business personality Free creative help Rates are negotiable Have seen less inflation

DISADVANTAGES Listeners are spread over many stations Listeners can not go back to your ad Its mainly a background medium

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ADVANTAGES Better targeting of audience Higher reader involvements Permits even small ads to stand out

DISADVANTAGES Space and ad layout costs higher Sometimes exposed to vulgarity

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ADVANTAGES Wide availability Action oriented Reasonable inexpensive Response can be easily measured and tracked

DISADVANTAGES Pages can look cluttered Placed with the ads of competitors Limited creativity in ads Slow to reflect market changes

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The Department of Consumer Affairs has commissioned video spots of 30-second duration on various consumer related issues. Railway tickets as well as utility bills such as electricity bills. Released to more than 400 newspapers

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SAVE WATER
CAST YOUR PRECIOUS VOTE
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Hence we can say that, Advertisements are very effective way to influence the customers mind. Proper and creative uses of it can help customers to opt for the better quality product.

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H. G. WELLS

Steuart Henderson Britt

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