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    9 views5 pages

    ADIDAS

    Uploaded by

    wilder dominguez

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 5

    SEMANA Nº 5

    Curso: Dirección estratégica


    Profesor: Yves Alvarado Flores
    Integrantes:
    Domínguez Morales Wilder
    .
    .
    Caso: Adidas
    CONTEXTO

    • Adidas encara un año “de transición” y pronostica pérdidas


    de 700 millones en 2023

    • El grupo alemán prevé que, de no vender el stock sobrante de la


    línea de sneakers Yeezy, dejará de ingresar alrededor de 1.200
    millones de euros en el periodo 2023. 
    DESARROLLO

    n
    j
    CONCLUSIONES

    • v

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