D OU BLES P EA K

Faiyaz Nayeem Haque

2224161054
LANGUAGE IS A POWERFUL TOOL
LANGUAGE IS A DOUBLE-EDGED SWORD
INSPIRE
MOTIVATE
LEAD
CALL TO ACTION

MANIPULATE
DECEIVE
HARM
 DOUBLESPEAK:
LANGUAGE THAT IS
DELIBERATELY AMBIGUOUS,
CONFUSING, OR DECEPTIVE,
OFTEN USED TO MISLEAD
OR MANIPULATE PEOPLE.
 George Orwell

DOUBLESPEAK

DOUBLETHINK
William D Lutz
 WHO IS
RESPONSIBLE
?
• POLITICIANS

• BUSINESSES

• PROFESSIONALS
 EUPHEMISM

JARGON DOUBLESPEAK
CAN COME IN
GOBBLEDYGOOK MANY FORMS

INFLATED LANGUAGE
 DOUBLESPEAK ILLUSTRATED
DOUBLESPEAK
"Our agile development methodology
prioritizes iterative ideation and rapid
prototyping, enabling cross-
functional teams to collaborate in
real-time and drive innovative
solutions to market."
REGULAR SPEAK
We use a development process that
emphasizes quick brainstorming and
testing, and we have teams from
different areas of the company
working together to create new
products.
 DOUBLESPEAK ILLUSTRATED
DOUBLESPEAK REGULAR SPEAK

• Myocardial Infarction • Heart Attack

• Malignant neoplasm • Cancer
 DOUBLESPEAK ILLUSTRATED
DOUBLESPEAK REGULAR SPEAK

"The sublime masterpiece of "This work from a renowned

the renowned artist represents artist is a great example of
the quintessence of artistic artistic expression."
expression."
 DOUBLESPEAK ILLUSTRATED
DOUBLESPEAK REGULAR SPEAK

"The sumptuous feast "The meal prepared by the

prepared by the master chef chef was delicious and
was an epicurean delight that enjoyable."
tantalized the taste buds."
 HOW TO COUNTER DOUBLESPEAK

AWARENESS
DEMAND CLARIFICATION
HOLD THEM ACCOUNTABLE