Realized by : BENATIYA ANDALOUSSI Larbi

Framed by : Mr.LEMSIDI Taoufik

Year university : 2022-2023
PLAN :
I-What is Procter & Gamble
II-What is a market segmentation
III-What is the market segmentation of Procter & Gamble
IV-Benefits of the market segmentation for Procter & Gumble
I- What is Procter & Gamble

Procter & Gamble is an American consumer goods giant specializing in a

wide range of personal care and hygiene products.
P&G was founded in 1837 by brothers-in-law William Procter, a
candlemaker, and James Gamble, a soapmaker.
II-What is a market segmentation
Market segmentation is a marketing term that refers to aggregating
prospective buyers into groups or segments with common needs and who
respond similarly to a marketing action. Market segmentation enables
companies to target different categories of consumers who perceive the full
value of certain products and services differently from one another.
 III- What is the market segmentation of
Procter & Gamble
Market consists of numerous buyers and buyers differ in their
wants,resources, locations, buying attitudes and buying practices. Through
themarket segmentationP&Gdivides its large, heterogeneous markets
intosmaller segments that can be reached more efficiently and effective
withproducts and services that match their unique needs. This section
focusesonP&G’s three important segmentation strategies.
1-Demographic Segmentation :
-Age
-Sex
-Family size
-Income
-Occupation

2-Geographic segmentation :
-World region
-Climate
-Density of population
IV-Benefits of the market segmentation for
Procter & Gamble
Market segmentation allows Procter & Gamble to target content to
the right people in the right way, rather than targeting your entire
audience with a generic message.
This helps to increase the chances of people engaging with your ad
or content, resulting in more efficient campaigns and improved
return on investment
THANKS FOR WATCHING