Group (I) in Georgia state university program in Cairo university

Submit to DR. Magdy Abdelfattah

FUNDAMENTALS OF MARKETING COURSE

NourhanTarek Mohamed
Malak Amr Mohamed
Mayar Ibrahim Abbas
Nour Wessam
Mai Abdelrahim
ABSTRACT
The main points of the passage were:
1. The invention of Abou Shakra
2. The challenges Abou Shakra faced in the market
3. Abou Shakra’s advantage that helped in its success
4. Abou Shakra’s training center
5. Abou Shakra’s expansion internationally and nationally
6. Abou Shakra’s legacy and objectives
Abou Shakra in terms of the value it
provides for their customers
• High quality meat
• Meat stored at the correct temperature that ensures its freshness
• Daily delivery of fruits and vegetables
• Highest standard of hygiene because of their contract with SGS
Egypt
• Focus on customers wellbeing and satisfaction
Should Abou Shakra develop a high growth
strategy?
• No, I do not think Abou Shakra should focus on growing because of
their strategy:
• Avoid risk
• Focus on quality rather than quantity
• Provide their customers with the same outstanding service
Should Abou Shakra spend more on
advertising than what is currently expended?
• Yes, they should work on advertising for their company more as
word of mouth is not enough.
• Advertising ensures profitable return as the company will promote
their services and products.
The legacy of Abou Shakra and non
traditional cuisine?
• Abou Shakra satisfies the wide range of customers taste which has
been a huge part of their success.
• The wide range of Abou Shakra’s menu has given it an advantage
over its competitors in the market which was valued by its
customers.
Other methods by which Abou Shakra can
provide value to their customers
• Offer good prices
• Optimize online presence
• Invest in restaurant technology
• Get customer feedback
• Run enticing campaigns
• Reward loyalty